Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: Americans want plant-based meat to be cheaper not taste better

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Stat: Americans want plant-based meat to be cheaper not taste better

Lowering prices, rather than improving taste, could drive wider adoption of plant-based meat alternatives, according to a study published in Procee...
Finance : Food & Drink : Society
Stat: LGBTQ+ employees still face widespread workplace discrimination 

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Stat: LGBTQ+ employees still face widespread workplace discrimination 

As LGBTQ+ History Month begins, new research from Stonewall highlights the persistence of workplace discrimination against LGBTQ+ employees in the UK.
Society : Work : Identity
Stat: Chinese consumers are prioritising spending on health and travel

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Stat: Chinese consumers are prioritising spending on health and travel

Despite China’s economic slowdown, spending in key sectors is poised to grow, according to AlixPartners’ survey of 3,000 Chinese consumers. &n...
Health & Wellness : Luxury : Travel & Hospitality
Stat: US teens double use of ChatGPT for schoolwork

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Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.
Technology : AI : Gen Zalpha
Stat: Violence increasingly seen as an acceptable tool for change

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Stat: Violence increasingly seen as an acceptable tool for change

The 2025 Edelman Trust Barometer reveals a seismic shift in public sentiment, with worldwide trust in institutions crumbling and grievance replacin...
Society : Edelman : Trust Barometer
Stat: Affordability and gymtimidation shape Middle East fitness boom

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Stat: Affordability and gymtimidation shape Middle East fitness boom

Cost remains the primary obstacle preventing people from joining a gym, according to the UAE & KSA Health & Fitness Report 2025, the region...
Sport : Leisure : Health
Stat: Ideological fractures and mistrust in democracy plague Gen Z

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Stat: Ideological fractures and mistrust in democracy plague Gen Z

New research for Channel 4 exposes deepening gender divides among Gen Z in the UK.
Society : Youth : Gen Z
Stat: Leadership pipeline under threat as stress drives ‘conscious unbossing’

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Stat: Leadership pipeline under threat as stress drives ‘conscious unbossing’

Business leaders are under mounting stress, with 71% reporting increased pressure since starting their roles – a sharp rise from 63% in 2022, accor...
Workplace : Society : Health & Wellness
Stat: Nearly half of Britons aged 25–34 are open to owning a robot pet

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Stat: Nearly half of Britons aged 25–34 are open to owning a robot pet

More than a quarter of Britons (26%) would consider adding a robot pet to their home, according to a new RSPCA poll, with Britons aged 25–34 the mo...
Pets : Technology : Society
Stat: Social media and gaming revealed as top Gen Z career goals

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Stat: Social media and gaming revealed as top Gen Z career goals

Research commissioned by Southeastern Rail reveals that Gen Z is turning away from traditional office roles in favour of social media and gaming ca...
Youth : Workplace : Gaming
Stat: Dry January goes mainstream, driven by wellness-focused consumers 

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Stat: Dry January goes mainstream, driven by wellness-focused consumers 

Dry January, once considered a niche wellness trend, has firmly entered the mainstream. This year, 22% of US adults aged 21 or over are participati...
Food & Drink : Dry January : Dry January Events 2025
Stat: Gen Z value ethics over pay when job hunting

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Stat: Gen Z value ethics over pay when job hunting

Nearly half of Gen Z workers in the UK are rejecting job offers due to perceived ethical shortcomings, according to a survey by Co-operatives UK.
Youth : Workplace : Society
Stat: Wealthy consumers most likely to purchase dupe beauty products

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Stat: Wealthy consumers most likely to purchase dupe beauty products

According to Morning Consult’s The State of Beauty and Personal Care report, beauty and personal care consumers in the US are pulling back on volum...
Luxury : Retail : Finance
Stat: Consumers turn to boomerang behaviour on streaming services

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Stat: Consumers turn to boomerang behaviour on streaming services

The future of the media industry lies in balancing technological advances with human creativity and expertise.
Finance : Pop-culture & Media : Society
Stat: Norway set to become world’s first all-electric car market

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Stat: Norway set to become world’s first all-electric car market

Norway is leading the global electric vehicle (EV) revolution, with 88.9% of new cars sold in 2024 being electric, according to the Norwegian Road ...
Mobility : Sustainability : Society
Stat: Demographic shifts to transform global workforce by 2030

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Stat: Demographic shifts to transform global workforce by 2030

The global workforce is on the brink of transformation, driven by two significant demographic shifts identified in a new World Economic Forum (WEF)...
Society : Workplace : Demographics
Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

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Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Gro...
Sports & Leisure : Society : Advertising & Branding
Stat: Data security concerns threaten social commerce growth

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Stat: Data security concerns threaten social commerce growth

While social commerce is reshaping online shopping, concerns over data security are hindering its full potential, according to a new report by tech...
Retail : Pop-culture & Media : Finance
Stat: Threads, CapCut and ChatGPT the fastest apps to reach 50m users

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Stat: Threads, CapCut and ChatGPT the fastest apps to reach 50m users

Meta’s Threads app has shattered records, becoming the fastest platform to reach 50m monthly active users (MAUs) globally, according to a survey by...
Technology : Pop-culture & Media : Society
Stat: Japan’s birth rate crisis could result in just one child remaining by 2720

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Stat: Japan’s birth rate crisis could result in just one child remaining by 2720

Japan’s declining birth rate could create a scenario where only one child under the age of 14 remains in the nation by 2720, warns Hiroshi Yoshida,...
Japan : Society : Scenario
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