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Micro Trends
Decoding Masculinity
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...
Health & Wellness
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Pop-culture & Media
News
Lidl becomes first UK supermarket to sell on TikTok shop
Lidl has made history as the first UK supermarket to sell products via TikTok Shop, launching a limited-edition high-protein bundle for just £5.
Food & Drink
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Retail
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Pop-culture & Media
News
The Lighthouse launches Venice campus to provide content creators with a creative workspace
Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...
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Youth
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Advertising & Branding
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Stat: TV overtakes mobile as primary device for YouTube viewing
YouTube’s dominance in streaming is shifting screens. According to CEO Neal Mohan’s annual letter, TV has now overtaken the mobile as the primary d...
Technology
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Society
News
Samsung’s Galaxy AI becomes the ultimate everyday companion
BBH Singapore has launched a global campaign for the Samsung Galaxy S25 Series, positioning Galaxy AI as an essential part of daily life.
Technology
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Society
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Opera Air turns browsing into a mindful experience
Norwegian software company Opera is reimagining web browsing with the launch of Opera Air, a first-of-its-kind browser designed around mindfulness.
Health & Wellness
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Technology
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Pop-culture & Media
News
Foresight Friday: Dan Hastings, deputy foresight editor
Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, deputy foresight editor Dan Hastings de...
Society
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Technology
News
Stat: Super Bowl smashes viewership records
Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...
Sports & Leisure
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Pop-culture & Media
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Harrison Ford brings Hollywood charm to Glenmorangie whisky
Scotch whisky distillery Glenmorangie has unveiled actor Harrison Ford as its new global ambassador.
Advertising & Branding
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Food & Drink
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New insurance product shields celebrities from cancel culture fallout
A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.
Finance
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Society
News
Netflix could adapt to the age of distraction with second-screen scripts
Streaming giant Netflix is at the centre of a debate over whether its content is being tailored to accommodate second-screen viewers – audiences wh...
Technology
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Society
News
Stat: Consumers turn to boomerang behaviour on streaming services
The future of the media industry lies in balancing technological advances with human creativity and expertise.
Finance
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Pop-culture & Media
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Society
News
Nvidia revolutionises gaming with AI-powered teammates and NPCs
At CES 2025, Nvidia unveiled its cutting-edge Avatar Cloud Engine (ACE), introducing a new era of artificial intelligence in gaming with ‘co-playab...
Technology
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Gaming
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Pop-culture & Media
News
Stat: Data security concerns threaten social commerce growth
While social commerce is reshaping online shopping, concerns over data security are hindering its full potential, according to a new report by tech...
Retail
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Finance
News
Stat: Threads, CapCut and ChatGPT the fastest apps to reach 50m users
Meta’s Threads app has shattered records, becoming the fastest platform to reach 50m monthly active users (MAUs) globally, according to a survey by...
Technology
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Pop-culture & Media
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Society
News
BeMeow redefines music with blockchain and meme culture
BeMeow (Beats of Meow), a pioneering web3 record label, is set to redefine the music industry by merging blockchain technology, artificial intellig...
Technology
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Society
Macro Trends
Future Forecast 2025: Retail
As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are embracing a renewed sense of in-store wonder wh...
Retail
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Pop-culture & Media
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Sustainability
News
The Trend: Erotic-tainment
All signs have been pointing to the death of the adage ‘sex sells’. In October 2023, a study by UCLA found that people aged 13–24 want to see less ...
Pop-culture & Media
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Society
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Youth
News
The Big Idea: Designing Superbrands at SXSW 2024
Thanks to advances in artificial intelligence and innovative tools such as ChatGPT, Midjourney and Sora, creativity has never been so omnipresent a...
Pop-culture & Media
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Design
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Advertising & Branding
News
The Campaign: Disney’s ESPN joins Fortnite with football island activation
Following Disney’s £1.1bn ($1.5bn, €1.4bn) investment in Epic Games, ESPN and Fortnite are teaming up with a new in-game experience, ESPN Football ...
Pop-culture & Media
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Youth
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Sports & Leisure
News
The Viewpoint: Cultural Curation in the UAE
With the ambition to become the Dazed of the Middle East, new lifestyle publication The Sandy Times talked to LS:N Global in May 2024 about the loc...
Pop-culture & Media
News
The Trend: Decolonised Cowboy Core
Black musicians, designers, film-makers and artists are reshaping the American cowboy archetype, sparking a cultural renaissance with enduring impact.
Fashion
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Pop-culture & Media
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Luxury
Big Ideas
Future Five 2025: Gaming
As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...
Gaming
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Pop-culture & Media
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Techology
News
World Labs' AI system brings photos to life with interactive 3D worlds
World Labs, a start-up founded by AI pioneer Fei-Fei Li, has introduced an AI system capable of transforming single images into interactive 3D vide...
Pop-culture & Media
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Technology
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Advertising & Branding
News
Stat: Global mobile internet growth stalls as hard-to-reach populations remain offline
The growth rate of new mobile internet users is slowing globally, with around 160m people coming online in 2023 and a similar number in 2023.
Technology
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