Identity | LS:N Global

News

Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

LGBTQ+ identification in the US has reached an all-time high of 9.3%, up from 7.6% in 2023, according to a report released by Gallup.

Culture : Society : LGBT

Markets

The Sexuwellness Women’s Market

The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...

Sexual Health : Sexual Education : Digital Intimacy

News

Stat: LGBTQ+ employees still face widespread workplace discrimination

As LGBTQ+ History Month begins, new research from Stonewall highlights the persistence of workplace discrimination against LGBTQ+ employees in the UK.

Society : Work : Identity

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Menopause : Women's Health : Identities

Viewpoints

The Future of Femtech

Marina Gerner, author of The Vagina Business, sits down with LS:N Global to discuss the innovators addressing centuries of neglect in women’s healt...

Women's Health : FemTech : Marina Gerner

Big Ideas

Future Five 2025: Gaming

As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...

Gaming : Pop-culture & Media : Techology

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...

Health : Wellness : Parenting

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront. 

Travel : Hospitality : Accessibility

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and...

India : Gen Z : Identity

Big Ideas

India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are leveraging skincare-infused make-up, men’s grooming innovations and localise...

India : Beauty : Skincare

News

Stat: LGBTQ+ workers prepared to boycott companies cutting DEI initiatives

A growing backlash against diversity, equity and inclusion (DEI) programmes in the US is creating tension between corporations and their LGBTQ+ wor...

Workplace : Identity : Representation

Markets

Wellbeing Wear

Fashion has evolved beyond style and function to become a vital tool for boosting mental and physical wellbeing, providing both psychological comfo...

Fashion : Health : Design

News

Stat: Hispanic population drives post-Covid US growth

The Hispanic population in the US grew by 3.2m from April 2020 to July 2023, accounting for 91% of the nation’s overall gain, according to an analy...

Identity : Population : Diversity

Behaviours

Women Futures: Australia

What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still ...

Finance : Health & Wellness : Society

News

Omse rebrands Other Box to showcase its workplace equality efforts

Other Box, a company dedicated to championing workplace equality, has undergone a rebranding led by London-based design studio Omse.

Design : Workplace : Branding

News

Dove celebrates ageing with Beauty Never Gets Old campaign

Dove is embracing the beauty of ageing with its latest campaign, Beauty Never Gets Old.

Society : Beauty : Anti-ageing

Viewpoints

South Africa’s Luxury Surge

LS:N Global sits down with Style Rotate brand director Georgina Bennett to explore the rise of South African luxury fashion, local designer acclaim...

Luxury : Fashion : South Africa

Viewpoints

Modern Armour

Wonder Hoodie founder Vy Tran tells LS:N Global how personal tragedy drove her to create affordable, everyday wearable body armour for a nation gra...

Fashion : Society : US

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...

Youth : Dating : Identity

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.

Sex : Entertainment : Erotica

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region

Singapore : APAC Luxury : Retail

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Viewpoints

The Future of Work is Inter-Generational

Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-g...

Workplace : Generations : Accesibility

News

Vaseline launches world’s first skincare product for transgender women

Vaseline has taken a significant step towards inclusivity with the release of the Transition Body Lotion, the first skincare product specifica...

Inclusivity : Health : Beauty

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...

Pop Culture : Fashion : Media