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Pets
News
Stat: Nearly half of Britons aged 25–34 are open to owning a robot pet
More than a quarter of Britons (26%) would consider adding a robot pet to their home, according to a new RSPCA poll, with Britons aged 25–34 the mo...
Pets
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Technology
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Society
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Stat: Mars’ study reveals strong pet devotion
Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.
Pets
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Society
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Retail
News
Crocs unveils limited-edition clogs for dogs
Crocs is launching its first-ever clogs for dogs, fulfilling one of the brand’s most-requested items.
Fashion
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Society
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Pets
News
Pharrell Williams and Louis Vuitton launch luxury dog collection
Pharrell Williams wants you to dress better for your dog walks with DOG LVers, a collection designed for Dandy Dog Walkers.
Luxury
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Pets
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Fashion
News
Domethics unveils smart pet bed at CES 2024
At the Consumer Electronics Show Unveiled 2024, Domethics showcased the Carepet smart pet bed, a breakthrough in pet technology.
Foresight
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Pet Tech
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Consumer Electornic Show
News
Arterra launches dog longevity supplement
Dog supplement brand Arterra has launched a veterinarian-formulated supplement to help dogs live longer, healthier and happier lives.
Pets
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Health & Wellness
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Society
News
Stat: Cats on a vegan diet may be healthier than those fed meat
A September 2023 study, published in the peer-reviewed journal Plos One, has found that cats on a plant-based diet could be healthier than those fe...
Pets
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Sustainability
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Society
News
The Nines Hotel Portland introduces $10,000 overnight package for dogs
Self-defined luxury collection hotel The Nines in Portland is eyeing pet owners with its new Spring Bark package.
Luxury
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Travel & Hospitality
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Society
News
Private jets are a safe haven for pet transport
K9 Jets, a private jet charter company from Birmingham, England, is addressing a growing concern among pet owners who wish to travel with their ani...
Mobility
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Travel & Hospitality
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High-End Pets Market
News
Grooming brand Floof introduces human-grade petcare
Launching in May 2023, Floof is a premium dog grooming brand bringing clean, science-backed, innovative formulations to the petcare market.
Packaging
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Health & Wellness
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Society
News
Petfolk is redefining veterinary care services for modern pet parents
The pet economy is booming with ownership rates rocketing over the past decade. While product categories have been keeping up with the momentum, th...
Design
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Advertising & Branding
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Society
Micro Trends
Prestige Pets
As dog ownership booms and birth rates decline, fashion brands are getting involved in the lucrative luxury pet economy.
Luxury
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Fashion
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Society
News
Gucci takes designer petwear to new extremes
Catering for the explosive growth of pet ownership across the globe, Gucci has unveiled a collection of pet-related products and accessories, eleva...
Luxury
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Fashion
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Society
Micro Trends
Pet Hospitality
After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.
Pets
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Hospitality
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Retail
News
Stat: Plant-based diets prove healthier for dogs
While most dog diets conventionally rely on animal products, a recent study suggests that nutritionally complete vegan diets are healthier for dogs.
Food & Drink
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Pets
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Sustainability
News
Stat: US pet owners report separation anxiety
For many, pets in lockdown were a source of love and support; as we emerge new Nationwide research finds that four in 10 Americans believe they wi...
Pets
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Health & Wellness
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Travel
News
Stat: Pet ownership soars in China
Perceptions about domestic animals are changing rapidly in China. According to iResearch, from 2015 to 2020, the pet economy quadrupled in size, re...
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Statistic
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Stats
News
Whiskas tunes into feline frequencies with aural ad
As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding
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Society
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Media & Entertainment
News
Jinx’s direct-to-dog billboards for pet food
Dog food brand Jinx is targeting pet's line of sight via mini billboards placed at animal eye level.
Retail
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Advertising
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DTC
News
Travel snack bars designed for dogs on the go
A boom in domestic travel has inspired dog food delivery brand Kabo to launch the all-natural Monch Bars.
Pets
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Dog Food Delivery
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Dog Snack
News
A crypto campaign to boost US dog adoptions
Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.
FinTech
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Pet
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High-End Pets Market
News
Away luggage focuses on pet travel
The DTC luggage brand has launched an animal-centric campaign for its new travel pet carrier.
Travel
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Tourism
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Pets
News
Stat: Pet parents pursue plant-based dog diets
Research by Mintel reveals that the majority of UK pet food buyers (71%) say that a pet’s diet has a direct impact on its emotional wellbeing.
Food
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Drink
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Wellness
News
Amo Petric brings pampering to pooches
The brand is bringing skincare and beauty to pets with a collection of products made from natural ingredients.
Luxury
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Design
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Branding
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