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Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...

News

Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.

Sport : Technology : AI

News

Australian Open adopts animated live streams to transform sports viewing

The Australian Open 2025 is pioneering a new era of sports broadcasting with animated live streams reminiscent of Wii Sports.

Sport : Leisure : Media

News

Stat: Affordability and gymtimidation shape Middle East fitness boom

Cost remains the primary obstacle preventing people from joining a gym, according to the UAE & KSA Health & Fitness Report 2025, the region...

Sport : Leisure : Health

News

ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...

Sport : Leisure : Advertising

News

Miami unveils floating padel court for ultra-luxurians

Miami Harbour has welcomed its first-ever floating padel court, a transportable venue that redefines sports and luxury.

Sport : Spaces : Travel

News

Quilt turns heat pumps into a lifestyle with retro apparel collection

California-based heat pump maker Quilt is merging climate technology with fashion to foster consumer advocacy.

Fashion : Society : Sport

News

Louis Le Joly Senoville debuts wearable chess set

Central Saint Martins graduate Louis Le Joly Senoville has introduced a groundbreaking wearable chess set as his final-year project.

Design : Fashion : Sport

Markets

SkipFit: The Health Revolution

New research suggests that rope jumping can benefit brains and bones, adding science to the social media movement reframing skipping for Gen Z and ...

Sport : Health : Wellness

News

Self-driving golf trolley iXi offers a high-tech caddie experience

Belgium’s Futurewave, in partnership with software company Botronics, has introduced iXi, an innovative self-driving golf trolley that redefines co...

Sport : Leisure : Technology

News

Reddit co-founder Alexis Ohanian launches women's track event with record prize money

Icahn Stadium in New York has hosted the debut of Athlos, a women-only track and field meet backed by Reddit co-founder turned venture capitalist A...

Women’s Sports : Female Athletes : Sport

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...

Sports & Leisure : Fashion : Pop-culture & Media

News

Game-Changers: Converting supporters into stakeholders

Join us online on 10 September 2024 from 2:00pm to 3:00pm BST for our Sports and Leisure Futures 2024–2025 members-only online event. RSVP now.

Sport : Leisure : Fandom

News

Game-Changers: Sports leagues embrace gaming to capture Gen Z fans

Join us online on 10 September 2024 from 2:00pm to 3:00pm BST for our Sports and Leisure Futures 2024–2025 members-only online event. RSVP now.

Sport : Leisure : Fandom

News

Apple’s latest accessibility film champions inclusive athletics

Apple continues to push boundaries in accessibility marketing with its latest campaign film, The Relay, directed by Derek Cianfrance.

Technology : Inclusivity : Sport

News

Malibu and Tom Daley make a splash with Don’t Drink and Dive campaign

British diver Tom Daley has partnered with Malibu and the Royal Life Saving Society UK (RLSS) to spotlight the dangers of alcohol-related water de...

Sport : Health : Olympics

News

Stat: Paris Olympics go viral as TikTok content surges

The Paris Olympics ignited a surge of activity on TikTok, with more than 1.3m posts about the Games, a staggering 1,828% increase from Tokyo 2020.

Sport : Media : Pop Culture

News

Gymshark and Surreal launch high-protein Cardi-Os cereal

Gymwear brand Gymshark has partnered with cereal start-up Surreal to introduce Cardi-Os, a high-protein cereal with a strawberry protein shake flav...

Food&Drink : Health : Sport

News

Na Chainkua Reindorf and Glossier take over NYC basketball courts

Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...

Sport : Beauty : Third Spaces

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Paris Olympics 2024 : Luxury : Fashion

News

Manchester City launches official Fortnite experience

Premier League football club Manchester City has become the first British football club to launch an official Fortnite gaming experience.

Gaming : Sport : Fandom

News

Stat: AliExpress unveils 2024 report highlighting European online retail trends

AliExpress, the international online retail marketplace, has released its 2024 Consumer Insights Report.

Sport : Fashion : Youth

News

Intuit Dome’s Halo Board is set to revolutionise the fan experience

Los Angeles basketball team the LA Clippers are unveiling a final sneak peek into their new £1.55bn ($2bn, €1.84bn) venue, the Intuit Dome.

Sport : Technology : Entertaintment

News

Asics subverts weight loss content with body positivity campaign

Asics has launched a satirical new campaign in response to rising demand for weight loss content on social media.

Health : Advertising : Technology

News

Louis Vuitton sends football boots down the runway for 2025

Louis Vuitton has found inspiration in the football world for its spring/summer 2025 collection.

Fashion : Football : Louis Vuitton