Youth | LS:N Global

Markets

Gen Z in Indonesia

With 74.9 million young, tech-savvy, and entrepreneurial Indonesians reshaping culture, business, and faith, Gen Z are a force no brand can afford ...

Youth : Generation Z : Indonesia

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

News

Stat: Gen Z don’t want to work in the office full time

A new survey from The Times highlights a significant shift in workplace preferences among Generation Z.

Youth : Workplace : Society

News

Agency for Nature returns with five bold campaigns to reconnect youth with nature

After a first season in 2024, the Agency for Nature, a pop-up creative agency by Purpose Disruptors, has launched five new campaigns in its second ...

Sustainability : Advertising & Branding : Youth

News

Stat: Gen Z are being priced out of the nightlife economy

Rising costs and safety concerns are keeping young people out of the UK’s nightlife scene, according to a new report from the Night Time Industries...

Nightlife : Youth : Finance

News

Lululemon taps 78-year-old fitness influencer Joan MacDonald for new campaign

Lululemon is challenging ageist fitness stereotypes with its latest campaign, featuring 78-year-old fitness influencer Joan MacDonald.

Sports & Leisure : Advertising & Branding : Youth

News

The Lighthouse launches Venice campus to provide content creators with a creative workspace

Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...

Pop-culture & Media : Youth : Advertising & Branding

Behaviours

Gen Z in Canada

Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...

Youth : Gen Z Canada : Gen Z

News

Stat: Teens say Victoria’s Secret Pink is one of North America’s coolest brands

According to YPulse’s annual Cool Brands Report, released in early 2025, 71% of North American teenagers say it is important that the brands they p...

Fashion : Youth : Society

News

Foresight Friday: Emily Rhodes, creative foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing.

Youth : Health & Wellness : Fashion

News

Apple’s Mac for Students campaign showcases university creativity and content creation

Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.

Youth : Sports & Leisure : Technology

$Stat: Ideological fractures and mistrust in democracy plague Gen Z$

News

Stat: Ideological fractures and mistrust in democracy plague Gen Z

New research for Channel 4 exposes deepening gender divides among Gen Z in the UK.

Society : Youth : Gen Z

News

Velo and Lab54 launch winter house party series ahead of Tomorrowland

Nicotine pouch brand Velo has partnered with house party specialist Lab54, known for bringing the club to your kitchen, to launch the Velo Après Pa...

Youth : Travel & Hospitality : Nightlife

News

Stat: Social media and gaming revealed as top Gen Z career goals

Research commissioned by Southeastern Rail reveals that Gen Z is turning away from traditional office roles in favour of social media and gaming ca...

Youth : Workplace : Gaming

News

Stat: Gen Z value ethics over pay when job hunting

Nearly half of Gen Z workers in the UK are rejecting job offers due to perceived ethical shortcomings, according to a survey by Co-operatives UK.

Youth : Workplace : Society

News

Contiki launches pioneering European running club trips

Contiki, the young adult tour operator, has introduced a unique travel trip tailored to fitness enthusiasts with its new Run Club itineraries.

Sports & Leisure : Youth : Travel & Hospitality

News

The Trend: Erotic-tainment

All signs have been pointing to the death of the adage ‘sex sells’. In October 2023, a study by UCLA found that people aged 13–24 want to see less ...

Pop-culture & Media : Society : Youth

News

The Campaign: Disney’s ESPN joins Fortnite with football island activation

Following Disney’s £1.1bn ($1.5bn, €1.4bn) investment in Epic Games, ESPN and Fortnite are teaming up with a new in-game experience, ESPN Football ...

Pop-culture & Media : Youth : Sports & Leisure

News

The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi’s creative initiative, the Voting is Hot AF campaign, was aimed at motivating young people to participate in the general ele...

Design : Advertising & Branding : Youth

News

Stat: Tinder reveals the top dating trends in 2024

Tinder’s 2024 Year in Swipe report offers a snapshot of modern dating in the US, the UK, Australia and Canada, showcasing how singles are planning ...

Identities : Youth : Relationship

News

John Lewis reinvents pocket money for a cashless generation

With physical pocket money becoming a relic of the past, John Lewis has introduced Nestlums, an interactive pet designed to teach financial literac...

Youth : Technology : Design

News

Stat: India overtakes China as the top source of international students for US colleges

India has overtaken China as the top source of international students for US colleges, according to the Open Doors 2024 Report published by the US ...

Youth : Education : Society

News

Stat: Anxious times prompt booming bible sales

Rising societal anxieties such as economic instability and geopolitical tensions have fuelled a 22% surge in US bible sales in 2024.

Society : Youth : Religon

News

Stat: Family-friendly films revive US box office sales

Family-friendly films dominated the US box office in 2024, with PG-rated titles accounting for a third of ticket sales – the highest share since 1995.

Society : Pop-culture & Media : Youth

News

Stat: Gen Z swipes left on dating apps

Dating apps such as Tinder, Hinge, Bumble and Grindr are losing their appeal among younger audiences.

Dating : Pop-culture & Media : Youth