Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Flavour Frenzy Market 

Markets

Flavour Frenzy Market 

Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.  
Food : Drink : Flavour Trends
Destination Debrief: Perth

Big Ideas

Destination Debrief: Perth

As Western Australia’s coastal city of Perth becomes a top destination for international and domestic tourists, growth is being fuelled by a revita...
Travel : Hospitality : Australia
Brand Innovation Debrief: Represent

Big Ideas

Brand Innovation Debrief: Represent

From Horwich to Hollywood, British luxury menswear brand Represent is on a mission to redefine the menswear category through community, culture and...
Fashion : Menswear : Retail
Future Five 2025: Sustainability

Big Ideas

Future Five 2025: Sustainability

We emphasise the need for brands to up the ante in their climate activism, creating tangible positive change in the fashion and luxury industries r...
Sustainability : Travel & Hospitality : Society
Future Five 2025: Longevity

Big Ideas

Future Five 2025: Longevity

With global spending on wellness spiralling upwards, we spotlight the need to eradicate the historic gender health gap while addressing trends such...
Health : Wellness : Science
Future Five 2025: Gaming

Big Ideas

Future Five 2025: Gaming

As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...
Gaming : Pop-culture & Media : Techology
Six Pet Market Trends to Watch in 2025

Big Ideas

Six Pet Market Trends to Watch in 2025

From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...
Pet : Pet Market Trends 2025 : AI-powered Pet Accessories
Future Five 2025: Future Spaces

Big Ideas

Future Five 2025: Future Spaces

We explore how wellbeing, sustainability and technology will all be key in creating adaptable, people-centric and future-proof spaces that allow co...
Design : Future Spaces : Architecture
Future Five 2025: Artificial Intelligence

Big Ideas

Future Five 2025: Artificial Intelligence

As AI continues to dominate tech innovation, it becomes essential to consider how our inevitable partnership will shape the future.
AI : Technology : Society
Four Sexuwellness Travel Destinations Prioritising Pleasure

Big Ideas

Four Sexuwellness Travel Destinations Prioritising Pleasure

Heating up the sexual wellness travel market, the rise of seductive stays reflects a growing trend for travellers seeking a reclamation of their se...
Wellness : Hospitality : Travel
Web Summit 2024: 7 trends to watch

Big Ideas

Web Summit 2024: 7 trends to watch

From the future of influencer marketing to Edge AI and the influence of Swifties, LS:N Global distils the key ideas from Web Summit 2024.
Pop-culture & Media : Technology : Advertising & Branding
Pop Culture Pilgrimages

Big Ideas

Pop Culture Pilgrimages

From Netflix-inspired itineraries to immersive action adventures, pop culture travel is reshaping how younger generations explore the world.
Media : Travel : Hospitality
Dutch Design Week 2024: AI Nourished Foodscapes 

Big Ideas

Dutch Design Week 2024: AI Nourished Foodscapes 

At Dutch Design Week 2024, we learned how AI is fuelling the re-invention of the food and drink landscape, from ecosystem-nurturing agriculture to ...
AI : Food : Technology
Anti-tourism Market

Markets

Anti-tourism Market

Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...
Travel & Hospitality : Society : Pop-culture & Media
Global Wellness Summit 2024: Progressive and Preservative Wellness

Big Ideas

Global Wellness Summit 2024: Progressive and Preservative Wellness

This year’s Global Wellness Summit highlighted how wellness is becoming polarised, with the drive for self-optimisation colliding with a powerful s...
Health : Wellness : Society
Designing Nightlife

Markets

Designing Nightlife

Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design : Health & Wellness : Technology
Grief Rebranded

Markets

Grief Rebranded

How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society : Death : Technology
Third Space Retail

Markets

Third Space Retail

Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail : Third Spaces : Community
Dutch Design Week 2024: Life in The Synthocene Era

Big Ideas

Dutch Design Week 2024: Life in The Synthocene Era

At the 2024 edition of Dutch Design Week designers addressed what life might look like in The Synthocene Era, as the boundaries between human and n...
Design : Technology : Society
State of Retail: Australia

Behaviours

State of Retail: Australia

From the burgeoning billion-dollar activewear sector to the rise of retail media, the opportunities for growth in Australia’s retail market are pre...
Retail : Australia : Fashion
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