Community | LS:N Global

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...

Luxury : Fashion : Retail

Markets

Third Space Retail

Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.

Retail : Third Spaces : Community

News

Dutch Design Week 2024: Food as a catalyst for connection

Dutch Design Week 2024 saw artists and designers using food to encourage empathy and connection towards each other and the environment.

Design : Food : Connection

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront. 

Travel : Hospitality : Accessibility

News

The Standard taps into tattoo tourism

The Standard hotels in New York City are reimagining experiential travel by launching Inked Out, a tattoo-centric package aimed at ink enthusiasts.

Travel : Hospitality : Standard Hotel

News

Eckhaus Latta trades classic fashion show for a dinner party

In an era when the relevance of fashion shows is being questioned, American brand Eckhaus Latta delivered an alternative that felt refreshingly per...

Food : Drink : Fashion

News

Jordan unveils cultural hub for Parisian youth for the Olympics

Youssouf Fofana, founder of Maison Château Rouge and United Youth International, is taking on the role of Jordan Brand’s creative director for the ...

Retail : Sports & Leisure : Youth

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

News

Gurls Talk’s new look celebrates 10 years of empowering young women

Community-led organisation Gurls Talk has enlisted Mestiza Estudio to help create a visual refresh.

Health : Wellbeing : Design

Big Ideas

House of Beautiful Business Festival 2024: Creating a Life-centred Economy

On a mission to find poly-opportunities in a world of polycrisis, a gathering of thinkers, makers and artists came together in the city of Tangier.

Society : Culture : Technology

News

This Los Angeles chess club has become a dating paradise

Nestled in the heart of Santa Monica, an unassuming late-night chess haven has become the latest hotspot for LA singles.

Youth : Entertainment : Society

News

Les Mills and Adidas unveil workout rewards programme

Fitness platform Les Mills and sportswear giant Adidas are deepening their collaboration with the launch of Move, Earn & Swap, a rewards initiative...

Sports : Youth : Community

Big Ideas

Regenerative Homes

Moving beyond net-zero carbon housing, eco-conscious architects worldwide are building sustainable homes by prioritising innovative materials, loca...

Architecture : Design : Sustainability

Micro Trends

The Rise of the C-Store

Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, bra...

Retail : Food & Drink : Fashion

News

The Viewpoint: Black art matters in Web3

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

NFTs : Web3 : Identities

News

Hinge launches One More Hour to warn of Gen Z loneliness

Dating app Hinge is taking a bold step with its new social impact initiative One More Hour, aimed at combatting the growing issue of loneliness amo...

Society : Youth : Technology

News

Positive+1 aims to empower the HIV community through digital connection

Launching in November 2023, Positive+1 is a new social network designed as a secure space where individuals living with, affected by, or working wi...

HIV : Community : LGBTQ+

News

The Invisible Mothers campaign shows the dark side of motherhood

Peanut, an online community connecting mothers worldwide, launched the Invisible Mothers campaign celebrating all the mothers who don’t feel seen.

Health : Society : Motherhood

Markets

Community Living Market

Amid the global cost of living crisis and a looming loneliness epidemic, meet the consumers finding emotional and financial support in innovative c...

Society : Co-living : Community

Micro Trends

TikTok Travel Agents

Digital collectives are tapping into algorithms to create a new iteration of hyper-relatable ‘travel agents’ for the influencer era.

Travel : Media : Hospitality

News

Louis Vuitton launches a Discord server

Louis Vuitton is expanding its Web3 strategy and opening a Discord server. The luxury brand hopes its presence on Discord will help forge a stronge...

Luxury : Technology : Media

Big Ideas

Five Global Placemaking Projects to Watch

Urban regeneration in city centres is happening around the globe at pace; developers are looking to cultural, community and sustainable touchpoints...

Design : Sustainability : Society

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...

Luxury : Society : Fashion

Viewpoints

The Dorchester: Reframing Future Heritage

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency Construct ab...

Luxury : Hospitality : Design