Media | LS:N Global

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Stat: Podcasting goes visual as viewers embrace video-first formats

YouTube has surpassed 1bn monthly podcast viewers, reinforcing its position as a key player in the podcast sector and intensifying competition with...

Media : Streaming : Popular Culture

News

Australian Open adopts animated live streams to transform sports viewing

The Australian Open 2025 is pioneering a new era of sports broadcasting with animated live streams reminiscent of Wii Sports.

Sport : Leisure : Media

News

Sephora explores the intersection of beauty and music with Faces of Music docuseries

Sephora has teamed up with Digitas Pictures and Imagine Documentaries to produce Faces of Music, a new Hulu docuseries highlighting the connection ...

Beauty : Music : Media

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...

Beauty : Sports : Leisure

Big Ideas

Pop Culture Pilgrimages

From Netflix-inspired itineraries to immersive action adventures, pop culture travel is reshaping how younger generations explore the world.

Media : Travel : Hospitality

News

Stat: South Korea’s content industry hits new high

South Korea’s content industry hit a new high in 2022, with exports soaring to £10.4bn ($13.2bn, €12.5bn) as ‘hallyu’ – Korean culture encompassing...

Pop Culture : Media : Statistic

News

Stat: News influencers are shaping young Americans’ media habits

A new report by Pew Research Center highlights the growing influence of news personalities on social media, revealing that nearly 40% of US adults...

Pop Culture : Media : Identities

News

Stat: Teens face weekly exposure to conspiracy theories

A new study by the News Literacy Project reveals that teens encounter conspiracy theories on their social media feeds at least once a week, yet mos...

Pop Culture : Youth : Media

News

Stat: People trust social media, but hesitate to pay for news, study shows

A study from Morning Consult showed social media has become a dominant news source, with nearly 40% of US adults turning to these platforms multipl...

Pop Culture : Media : News

News

Johnnie Walker joins forces with Netflix’s Squid Game

Johnnie Walker has unveiled a limited-edition Black Label Squid Game bottle, featuring designs ranging from 001 to 456, in celebration of Netflix’s...

Food & Drink : Pop Culture : Media

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

News

Prada launches Miranda July hotline for autumn 2024 campaign

Prada’s autumn 2024 campaign, Now That We’re Here, features an interactive hotline created by Miranda July, the author of the recent best-seller, A...

Pop Culture : Luxury : Media

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight : Media : Pop Culture

News

Google partners with Netflix to create shoppable Emily in Paris experience

Google has become the title sponsor of Netflix’s popular series Emily In Paris, marking a significant step into the world of shoppable content for ...

Pop Culture : Media : Technology

News

Stat: Paris Olympics go viral as TikTok content surges

The Paris Olympics ignited a surge of activity on TikTok, with more than 1.3m posts about the Games, a staggering 1,828% increase from Tokyo 2020.

Sport : Media : Pop Culture

News

Stat: Taylor Swift and Beyoncé could influence US Gen Z vote

Taylor Swift and Beyoncé could have a significant impact on the voting choices of Generation Z in the upcoming 2024 US presidential election.

Pop Culture : Media : Youth

News

Stat: Gen Z reject social media’s overconsumption trap

A new trend is emerging among Gen Z and Millennials who are increasingly wary of the overconsumption driven by online influencers.

Media : Society : The Overconsumption Mindset

News

Rolling Stone Africa launched with Afrobeat legend on the cover

Rolling Stone magazine has launched Rolling Stone Africa, marking a significant expansion of the publication’s legacy of celebrating ground-breakin...

Media : Pop Culture : Africa

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.

Sex : Entertainment : Erotica

News

Stat: YouTube launches new report on changing behaviours in fandom

A new study conducted by the YouTube Culture & Trends team analyses how the nature of fandom has been redefined.

Popculture : Media : Youth

News

Stat: Physical music sales increase for first time in 20 years

Data from The Official Charts Company and BPI reveals that in the first half of 2024 more than 8 million physical album units have been sold, ...

Music : Pop Culture : Media

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour