YouTube | LS:N Global

News

Stat: Podcasting goes visual as viewers embrace video-first formats

YouTube has surpassed 1bn monthly podcast viewers, reinforcing its position as a key player in the podcast sector and intensifying competition with...

Media : Streaming : Popular Culture

News

ITB Berlin 2025: The future of the travel experience and YouTube’s influence on tourism

Day two of ITB Berlin 2025 provided insights into the shifting landscape of global travel, with industry leaders highlighting the rise of immersive...

Travel : Itb Berlin : ITB

News

Netflix unveils new Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.

Technology : Pop-culture & Media : Society

News

YouTube launches media literacy programme to help teens spot AI content

Launched during the Global Media and Information Literacy Week, YouTube has introduced a free curriculum designed to help teens navigate AI-generat...

Technology : Pop-culture & Media : Youth

News

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...

Gen Alpha : Beano Brain : YouTube

News

Stat: YouTube launches new report on changing behaviours in fandom

A new study conducted by the YouTube Culture & Trends team analyses how the nature of fandom has been redefined.

Popculture : Media : Youth

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Viewpoints

Cultural Curation in the UAE

With the ambition to become the Dazed of the Middle East, new lifestyle publication The Sandy Times talks to LS:N Global about the local cultural b...

UAE : Dubai : The Sandy Times

Viewpoints

Coachella Fatigue

Market saturation, solo tours and an audience craving community over selfies have turned the hottest music festival lukewarm, says cultural insight...

Coachella : Festival : Entertainment

News

YouTube’s Multiview feature amplifies Coachella festival experience

YouTube’s Multiview feature will now extend its reach to the Coachella Valley Music and Arts Festival.

Entertaintment : Music : Pop Culture

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

News

Stat: Social media apps are targeting minors and making billions

A December 2023 study in the US from the Harvard TH Chan School of Public Health has found that social media platforms generated almost £8.6bn ($11...

Youth : Pop-culture & Media : Retail

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...

Technology : Influencer Marketing : Gaming

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

News

Gaming YouTuber creates an AI version of himself to run his channel

Kwebbelkop, a Dutch YouTuber, is living many people’s dream – letting his digital double do the work while the content creator steps out of the lim...

Gaming : AI : Media

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...

Music : TikTok : Social Media Platform

News

Stat: Half of YouTube users prefer commentary from creators to events

YouTube’s newly released 2023 Culture and Trends Report has unveiled an intriguing trend among its users.

Media : Entertainment : YouTube

News

Virtual kitchens serve YouTube stars’ fried chicken

YouTube supergroup The Sidemen has made its first foray into food with the launch of Sides, an at-home dining concept that combines eating with ent...

Food : Drink : Media And Entertainment

News

YouTube propels the future of Indian video commerce

Responding to India’s rapidly acclerating e-commerce landscape, video sharing platform YouTube is acquiring Indian video commerce app simsim.

Retail : Media And Entertainment : Tech

News

Stat: Online video streaming surpasses broadcast content

A surge in global online video viewing presents new marketing opportunities for brands, according to a new report.

Technology : Entertainment : Media

News

Stat: YouTubers are inspiring bookish children

A recent survey by The Reading Agency has found that UK children often look to social media influencers, including YouTubers, to find inspiration f...

Media : Entertainment : YouTube

News

Stat: YouTube is the top video channel for teens

YouTube is the most popular video channel for American teenagers, according to Piper Jaffray’s latest Taking Stock with Teens survey.

Media : Entertainment : Technology

Micro Trends

Adaptive Beauty

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and conditions like mu...

Beauty : Inclusivity : Japan