Womenswear | LS:N Global

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Stat: Klarna aims to close gender gap in women’s sports merchandise

Klarna, the global payments network, has unveiled Rep Her, an initiative aimed at addressing the gender gap in women’s sports merchandise.

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Underdays shuns women’s sexy lingerie tropes

Challenging the outdated lingerie market, the undergarment brand prioritises comfort and functionality in its designs.

Fashion : Health & Wellness : Society

Big Ideas

The UK plus-size market is on the rise

UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.

Fashion : Retail : Branding

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Amazon announces a personal stylist device

Global – The Echo Look enables users to take photos and short videos of their outfits.

Amazon : Data Designers : Fashion

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Material innovation

Global – H&M Foundation has announced the shortlist for its annual Global Change Award.

H&M : Whole-System Thinking : Material Futures

Big Ideas

Influencer instinct

UK – Cosmopolitan has collaborated with Millennial influencers to launch the Cosmopolitan Influencer Network.

Cosmopolitan : Influencer Market : Millenials

Big Ideas

High performance

Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.

Athleisure : Global Fashion & Style : Womenswear

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Time for a change

Paris/London – Lingerie brand Dessù explores a more nuanced femininity in its debut collection.

Dessú : Lingerie : Femininity

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Baked to perfection

Paris – Forward-thinking fashion label Issey Miyake has developed an oven-baked womenswear collection.

Issey Miyake : Luxury Futures : Womenswear

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Marital misgivings

India – Fashion retailer Biba tackles the tradition of arranged marriage in its latest ad.

Biba : Advertising : Marriage

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McArt

London – McQ by Alexander McQueen has opened a new flagship store with a dedicated gallery space.

McQ : Alexander McQueen : Art And Design

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More than a feeling

London – Womenswear label Finery has gamified its e-commerce experience, enabling customers to browse by mood.

Finery : London : Autumn/ Winter 2015

Big Ideas

Borderless browsing

US – Luxury e-commerce site Orchard Mile has ended the use of tastemakers, leaving customers with the freedom to choose for themselves.

Orchard Mile : Browsing : Designers

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Flipping great

Global – Paul Smith has given Olympic medallist Max Whitlock its latest suit to take for a spin.

Paul Smith : Max Whitlock : A Suit To Travel In

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Model son

Stockholm – Jonny Johansson, founder of fashion label Acne Studios, has cast his 11-year-old son as the face of the brand’s autumn/winter 201...

Acne FW15 : Viviane Sassen : Neutral Culture

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Luxury makeover

Hong Kong – Lane Crawford has refurbished its Hong Kong flagship store at the International Finance Centre.

Lane Crawford : Hong Kong : International Finance Mall

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.

Ted Baker : Pinch Me : Faction Marketing

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The future wardrobe

London – Future-proof your wardrobe with Grazia and LS:N Global’s celebration of the new and next in womenswear.

Grazia10 : Getty Image Gallery : Retail Futures

Big Ideas

ASOS unveils online personal stylist platform

Retail e-commerce brand ASOS has launched a personal stylist service, introducing customers to a range of different outfits to match any personality.

Asos : Personal Stylist : Transmedia Futures

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Heart and sole: Fashion designer opens store with a personal touch

New York – Fashion designer Rachel Comey has opened her first bricks-and-mortar store in SoHo’s Crosby Street.

Rachel Comey : New York City : SoHo

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Role reversal: Target aims to learn from collaboration with small retailer

New York – Retailer Story has joined forces with North American supermarket chain Target to create its Christmas concept Home for the Holidays.

Story : Target : The Tomorrow Store

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Fitness first: Under Armour appeals to female athleticism

US – Under Armour has launched a new marketing campaign featuring an advertisement starring the first African American soloist in the American Ball...

Under Armour : Advertising : Womenswear

Big Ideas

Rent the Runway moves towards everyday wear

Rent the Runway has announced a new Unlimited subscription service that enables women to lease a rotating selection of items by post for as long ...

Rent The Runway : Jennifer Hyman : Fortune

Big Ideas

Hermès celebrates its US success with a female-focused launch

At the Manhattan launch of its autumn women's collection, Hermès toasted its burgeoning US business.

Hermès International : Feminist Luxury : Luxury Retail

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Home front: The Row opens flagship store in Los Angeles

Los Angeles – Mary-Kate and Ashley Olsen’s luxury womenswear label has found a retail home in a modern Los Angeles oasis.

The Row : Los Angeles : Mary-Kate And Ashley Olsen