Vietnam | LS:N Global

News

Audi Vietnam brings neuroscience to the car-buying experience

Audi Vietnam is redefining the car-buying journey with an innovative campaign for its Q8 SUV, blending neuroscience with emotional decision-making....

Technology : Audi : Design

Big Ideas

Cosmoprof Bangkok 2024: Eight Key Takeaways

Cosmoprof CBE ASEAN 2024 (13–15 June) highlighted the tremendous growth potential of the region’s beauty market and its potential for leading produ...

Beauty : Asia : Cosmoprof

Big Ideas

TFWA Asia-Pacific 2024: Distillation Stories

From Glenfiddich and Jack Daniel’s to House of Suntory, spirits brands are shifting focus to engage emerging market travellers with interactive ret...

Travel Retail : APAC : Alcohol

Behaviours

Emerging Youth: Vietnam

With more young people living in Vietnam than ever before, this generation are using the country as a canvas on which to project creativity and sel...

Vietnam : Youth : Emerging Youth

Markets

The State of Luxury: Vietnam

With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.

Luxury : Travel : Retail

Markets

Global Luxury Market 2017: Part 1

The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to...

Luxury : Retail : Technology

News

Meet our young Vietnamese luxurians

Vietnam – Vietnam is a country on the move. Its streets throng with motorbikes and cars, while a building boom is transforming the skyline of every...

Vietnam : Vietnamese Luxurians : Luxury

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...

Luxury : Vietnam : Vietnamese Luxurians

Big Ideas

Ultra-wealthy on the rise

UK – New research indicates that the number of Ultra High Net Worth individuals (UHNWIs) continues to grow.

Knight Frank : The Dislocated World : Money

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

Big Ideas

Lab-grown rhino horns redefine the meaning of natural

Biotech start-up Pembient has set out to supplant the illegal trade in rhinoceros horns by creating an identical product grown in a lab using rhi...

Pembient : Biotechnology : The Age Of The Long Near

News

To cap it all: Coca-Cola gives plastic bottles a second life

Asia – Coca-Cola has released a series of inventive bottle caps that turn empty bottles into functional items such as water squirters and pencil ...

Sustainability : Brandstanding : Upcycling

News

Smooth sailing: Five-star hotel cruises down the Mekong

Vietnam, Cambodia – Luxury cruises are a tried and tested business model, but entrepreneur Francesco Galli Zugaro has injected a new sense of adven...

Travel & Hospitality : Luxury Travel : Luxurians

Viewpoints

Malcolm Pinkerton : Southeast Asia’s C-Class

The person: Malcolm Pinkerton The idea: Southeast Asia’s C-Class Words: Alison Bishop Visuals: James Maiki

Singapore : Malcolm Pinkerton : Southeast Asia

News

Branching out: Café creates bamboo canopy

Traditional : Smoke Drying : Kontum Indochine Hotel

Big Ideas

Starbucks continues Asia-Pacific push in Vietnam

Vietnam : Starbucks : Ho Chi Minh City

Macro Trends

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn mor...

Emering Affluents : Middle-class : Urban Migration

Markets

Vietnam’s Luxury Consumers

Vietnam has luxury consumers, but not as many as you might think.

Vietnam : Santai Spa : Hanoi

Markets

Vietnam’s Luxury Market

The din of construction is common in Vietnam’s big cities and coastal locations. Foreign hotel chains are snapping up prime property for resorts, w...

Vietnam : Luxury : Starwood

Markets

Vietnam Market

As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...

Vietnam : Ho Chi Minh City : Hanoi

Big Ideas

Starbucks grinds out expansion plan in China

BRICs : Emerging Markets : Café Culture

Big Ideas

Vietnam leads the way in Asian e-commerce

Emerging Markets : Ecommerce : Etail

Big Ideas

Luxury imports increase sharply in Vietnam

Japan : Vietnam : US

Big Ideas

Coca-Cola juice drink bears fruit in China

Coca-Cola Company : China : Juice

Big Ideas

Tourists return to Asia in first quarter 2010

Tourists : Sri Lanka : Myanmar