Tourism | LS:N Global

News

ITB Berlin 2025: The future of the travel experience and YouTube’s influence on tourism

Day two of ITB Berlin 2025 provided insights into the shifting landscape of global travel, with industry leaders highlighting the rise of immersive...

News

Stat: Millennials and Gen Z increasingly book travel inspired by influencers

Travel influencers are driving bookings among younger generations, with 22% of Gen Z and 32% of Millennials having booked a trip after seeing influ...

Finance : Travel : Tourism

Macro Trends

Future Forecast 2025: Travel & Hospitality

Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate crisis, a loneliness epidemic, the geopolitic...

Travel & Hospitality : Sustainability : Health & Wellness

News

Stat: Saudi Arabia’s tourism boom powers global rankings

Saudi Arabia has climbed to third place in global tourism rankings, recording an impressive 61% rise in international arrivals during the first nin...

Travel : Tourism : Hospitality

Markets

Anti-tourism Market

Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...

Travel & Hospitality : Society : Pop-culture & Media

News

Aescape’s robotic massage tables arrive at the Four Seasons

Aescape, the company behind on-demand robotic massage technology, is expanding into the hospitality sector with upcoming launches at Four Seasons R...

Health&wellness : Robotics : Technology

News

Stat: Asia-Pacific drives global culinary trends

According to Marriott International’s latest report The Future of Food 2025 Asia-Pacific, this region is shaping global food and beverage trends.

Travel : Food : Hospitality

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront. 

Travel : Hospitality : Accessibility

News

Stat: Beyoncé, Blur and Harry Styles propel UK economy through record high tour-ism

The live music industry in the UK soared to unprecedented heights in 2023, due to blockbuster tours and festivals headlined by artists such as Beyo...

Pop-culture & Media : Society : Travel & Hospitality

News

Equinox unveils plans to open ultra-luxury wellness resort in Neom

Equinox Hotels has announced plans to open Equinox Resort Treyam in Magna, Neom’s luxury coastal destination in Saudi Arabia.

Travel & Hospitality : Luxury : Health & Wellness

News

Stat: Mediterranean holidays lead Europe’s record tourism boom

International tourists are set to spend a record-breaking £673bn ($869bn, €800bn) in Europe in 2024, according to a European Travel Commission repo...

Travel : Hospitality : Europe

News

Stat: Amex report reveals young travellers prioritise concerts and festivals for summer travel plans

American Express has released a report, revealing that younger people are prioritising travel, dining and entertainment experiences this summer.

Society : Travel & Hospitality : Finance

News

France debuts scratch-and-sniff baguette-scented stamps

La Poste, the national postal service of France, has introduced a novel stamp featuring an iconic symbol of French culture: la baguette.

Design : Food : Scent

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.

Food & Drink : Ar : Heineken

News

Stat: Indian tourists plan European getaways with new visas

For Indians planning their next trip, Europe seems to be the destination of choice. A recent study by Policybazaar.com has revealed that 82% of Ind...

Travel : Hospitality : India

News

Stat: Extreme tourism market set to soar in coming years

A new report by Allied Market Research forecasts a remarkable surge in the extreme tourism market, projecting it to soar to £72.96bn ($91bn, €85.28...

Travel : Hospitality : Tourism

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

Sports : Travel Trends : Youth

Viewpoints

How Climate Change is Re-routing Travel

New destinations, off-peak travel times and safety concerns are the new normal for travellers. Players in the sector must adapt accordingly, or the...

Sustainability : Travel & Hospitality : Society

Big Ideas

Five Luxury Leisure Pop-Ups

As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are di...

Luxury : Travel & Hospitality : Retail

Markets

Sports Tourism Market

There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...

Sports : Wellness : Entertainment

Viewpoints

The Great Concert Comeback

Between silver chrome cowboy hats and a supercharged local economy, foresight analyst Simar Deol unveils how live concerts are serving much more th...

Entertainment : Music : Media

News

Antigua and Barbuda tourism authority bolsters sibling rivalry in new ad

The Caribbean twin-island paradise turned to sibling rivalry in its latest ad campaign designed by London-based creative agency Motel and Spanish p...

Travel & Hospitality : Advertising : Tourism

News

Studio Xuxa employs (s)painful graphic activism

Spanish-Brazilian design studio Xuxa has turned to Midjourney to create a poster campaign that highlights the harsh impacts of climate change in th...

Travel & Hospitality : Sustainability : Advertising & Branding

Micro Trends

Latam Afrocentric Itineraries

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.

Travel : Hospitality : Tourism

News

Swiss overhauls cabins with warm minimalism

Swiss International Air Lines has unveiled the new look of its long-haul cabins that will be introduced in its fleet of Airbus A330 by the end of 2...

Travel & Hospitality : Design : Tourism