TikTok | LS:N Global

News

ITB Berlin 2025: The future of the travel experience and YouTube’s influence on tourism

Day two of ITB Berlin 2025 provided insights into the shifting landscape of global travel, with industry leaders highlighting the rise of immersive...

News

Lidl becomes first UK supermarket to sell on TikTok shop

Lidl has made history as the first UK supermarket to sell products via TikTok Shop, launching a limited-edition high-protein bundle for just £5.

Food & Drink : Retail : Pop-culture & Media

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

Macro Trends

Future Forecast 2025: Food & Drink

From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour fusions, food and drink innovators are redefin...

Food : Health & Wellness : Drink

News

Stat: TikTok drives holiday shopping trends among users with gift inspiration

TikTok is shaping the way its users discover and purchase holiday gifts, with 55% of shoppers finding inspiration on the platform, according to a s...

Retail : Pop-culture & Media : Society

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Society : Black Friday : Political

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Pop Culture : Gen Z

News

Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

L’Oréal Paris has achieved a landmark success in TikTok Shop UK’s inaugural Super Brand Day.

Retail : Pop-culture & Media : Beauty

News

Stat: People trust social media, but hesitate to pay for news, study shows

A study from Morning Consult showed social media has become a dominant news source, with nearly 40% of US adults turning to these platforms multipl...

Pop Culture : Media : News

News

Stat: TikTok is increasingly shaping Gen Z’s political views

US research shows that nearly half (48%) of TikTok users aged 18–29 use the platform to keep informed about politics, while 52% use it to keep up w...

Youth : Pop-culture & Media : Society

News

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...

Gen Alpha : Beano Brain : YouTube

News

Stat: Growing online demand drives surge in perimenopause care products

While searches for ‘perimenopause’ have surged by 151% over the past five years, the market is expanding to include more than just supplements.

Perimenopause : Health : Wellness

News

Stat: Paris Olympics go viral as TikTok content surges

The Paris Olympics ignited a surge of activity on TikTok, with more than 1.3m posts about the Games, a staggering 1,828% increase from Tokyo 2020.

Sport : Media : Pop Culture

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.

Sex : Entertainment : Erotica

Behaviours

Gen Z in Singapore

Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...

Singapore : Emerging Youth : Gen Z

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is under way.  

Algorithms : Big Data : Technology

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

Big Ideas

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...

Retail : Sustainability : Youth

News

Stat: TikTok leads global in-app earnings with record-breaking revenue

Despite facing regulatory challenges in several countries, TikTok emerged as the top-earning app globally.

Technology : Pop-culture & Media : Society

News

Sophia Smith Galer unveils AI-powered TikTok script tool

Award-winning journalist, author and Futures 100 Innovators nominee Sophia Smith Galer introduced her own AI-powered video script assistant in Marc...

Technology : Pop-culture & Media : TikTok

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Foresight Friday : TikTok

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media