Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
The Flat Age Society
News
Stat: The marketing industry has an ageism problem
Marketing has a youth bias problem. Data from Marketing Week’s 2024 Career and Salary Survey of more than 3,000 UK marketers reveals that 70.2% are...
Workplace
:
Youth
:
Marketing
News
This Flat Age campaign brings condoms to garden centres
Relationship charity Relate is broaching the topic of sexual health among over-65s through an unconventional campaign.
Society
:
Health & Wellness
:
Design
News
Tena promotes ageless sexual exploration
Incontinence brand Tena has joined forces with femtech sex toy brand Je Joue with the aim to destigmatise attitudes to age and sexual exploration.
Health & Wellness
:
Seuxal Wellness
:
The Flat Age Society
News
Stat: Older Britons prioritise salon visits post-lockdown
A study by Mintel shows that senior British women are most looking forward to visiting salons when they re-open.
Beauty
:
Covid-19
:
Coronavirus
Markets
Flat Age Beauty Market
The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty
:
Advertising
:
The Flat Age Society
News
Stat: Boomers feel stifled by employer ageism
According to research by LinkedIn, age is the most prominent barrier for job-seekers in the UK, above gender, ethnicity or educational background.
Society
:
Ageism
:
Workplace
News
A retirement home redefined for Flat Agers
Tel Aviv-based Amit Studio has designed a chain of private, upscale retirement complexes that uplift traditional ideals around being elderly.
Design
:
Society
:
Ageing
News
Stat: Fashion’s ageism issue could cost it billions
According to research by the International Longevity Centre UK (ILC), older women are a largely untapped consumer segment – and represent a huge mi...
Fashion
:
Youth
:
Ageism
News
Thought-starter: Will age be the next frontier for inclusivity?
It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.
Society
:
Diversity
:
Ageing
Micro Trends
Life-stage Brands
From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.
Female Futures
:
Wellness
:
Marketing
News
Stat: Over-50s are frustrated by young advertisers
A majority (78%) of of consumers over 50 feel under-represented in advertising, with technology and gadget, fashion and entertainment brands being ...
Advertising
:
Ageing
:
Festival Of Marketing 2018
News
Older consumers are offended by ageing advertisements
Despite efforts from brands to eradicate the stigma often associated with ageing, a sizeable majority (68%) of those aged over 65 still believe adv...
Culture
:
Media
:
Advertising
Big Ideas
Workers are increasingly postponing their retirement
US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.
Workplace
:
Culture
:
Finance
News
Gillette launches assisted shaving razor
US – As America’s population ages, Gillette is demonstrating its benevolent side with the launch of its new TREO razor for care-givers.
Beauty
:
Wellness
:
Design
News
Reebok’s Chinese mission
China – The most recent ad in Reebok’s Be More Human campaign challenges stereotypes around age and fitness.
Reebok
:
The Flat Age Society
:
China
News
The beauty of age
Global – Renaissance is a new print magazine that uses contemporary language to appeal to an older female demographic.
Renaissance
:
Magazine
:
The Flat Age Society
News
Preview: Telepresence Tech
Global – Family living arrangements are diversifying and technology is now being used to unite rather than isolate.
Skype
:
Neo-kinship
:
Future Family
Big Ideas
Generation grey
Global – New research into average life expectancy shows significant increases by 2030.
The Flat Age Society
:
Life Expectancy
:
South Korea
News
Ageless in Argentina
Argentina – Cross-cultural agency La Comunidad has released a new tourism advertising campaign aimed at Baby Boomers.
Argentina
:
Tourism
:
The Flat Age Society
News
Age-old design
London – The Amazin Apartment installation envisages how the connected home of the future will cater for the growing ageing population.
The Flat Age Society
:
Design Museum
:
Jeremy Myerson
News
The new old
London – New Old at The Design Museum examines the potential for design to enhance later life.
The Design Museum
:
The Flat Age Society
:
The Optimised Self
Viewpoints
Jonathan Sands: Elmwood
What role should brands play in a Dislocated World?
Elmwood
:
Jonathan Sands
:
The Dislocated World
News
The grace of God
US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
Nike
:
Wieden + Kennedy
:
The Flat Age Society
Macro Trends
The Learning Economy
Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators
:
Lifelong Learning
:
Immortal Brand
Big Ideas
Senior service
US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.
GoGoGrandparent
:
The Flat Age Society
:
Ride-share Market
Loading...
VIEW MORE
You have
0 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/105664/01-fulfillment.png)
:strip_exif():strip_icc()/filestorage/images/111685/work-004-relate-dooh-chiswick-768x1008px-artichoke.jpeg)
:strip_exif():strip_icc()/filestorage/images/100492/ascreenshot-2020-07-30-at-12-12-31.jpg)
:strip_exif():strip_icc()/filestorage/images/98442/fitness.jpg)
:strip_exif():strip_icc()/filestorage/images/98908/better-not-younger-total-brand-group.jpg)
:strip_exif():strip_icc()/filestorage/images/85746/beauty.jpg)
:strip_exif():strip_icc()/filestorage/images/96896/small-bait-balev-007.jpg)
:strip_exif():strip_icc()/filestorage/images/82488/food-and-drink.jpg)
:strip_exif():strip_icc()/filestorage/images/85554/untitled-1.jpg)
:strip_exif():strip_icc()/filestorage/images/88446/home-img-6-1800x-jpg.jpeg)
:strip_exif():strip_icc()/filestorage/images/83636/07-identity.png)
:strip_exif():strip_icc()/filestorage/images/84403/digital.jpg)
:strip_exif():strip_icc()/filestorage/images/48710/Hyun3.jpg)
:strip_exif():strip_icc()/filestorage/images/79512/screen-shot-2017-06-28-at-16-43-29.png)
:strip_exif():strip_icc()/filestorage/images/77979/screen-shot-2017-04-04-at-4-37-33-pm.png)
:strip_exif():strip_icc()/filestorage/images/77973/renaissance-magazine-image-04jpg.jpg)
:strip_exif():strip_icc()/filestorage/images/70119/02-ily-device-toys.jpg)
:strip_exif():strip_icc()/filestorage/images/69684/bo-gilbert-the-100-year-model-harvey-nichols-celebrates-vogue-100-landscape.jpeg)
:strip_exif():strip_icc()/filestorage/images/76896/screen-shot-2017-02-23-at-3-44-38-pm.png)
:strip_exif():strip_icc()/filestorage/images/76229/amazin-apartment-living-side.jpg)
:strip_exif():strip_icc()/filestorage/images/75868/priestmangoode-new-old-scooter-for-life-hero-edit2.jpg)
:strip_exif():strip_icc()/filestorage/images/73754/jonathan-sands-obe-elmwood.jpg)
:strip_exif():strip_icc()/filestorage/images/72521/video-size.jpg)
:strip_exif():strip_icc()/filestorage/images/68587/DSC1937 25cm.jpg)
:strip_exif():strip_icc()/filestorage/images/45361/Screen Shot 2014-03-31 at 2.45.06 PM.png)