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The Athena Woman
News
New collection supports vulnerable women
London – Bethany Williams' Women of Change collection was produced in collaboration with female prisoners.
Fashion
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Design
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Retail
Big Ideas
Underarm hair increasingly considered less of a stigma by Millennials
Global – Almost one in four young women do not shave their underarms, according to research by Mintel.
Beauty
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Advertising
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Wellness
Big Ideas
Safety first
Boston – Safr is a new ride-share service focused on women’s safety and empowerment.
Sharing Economy
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Civic Brands
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Transport
News
Athena athletes
Middle East – Nike continues to be a driver of change in the Arab world with its new advertising campaign that focuses on female athletes.
Nike
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Middle East
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The Athena Woman
Big Ideas
A new flow
New York – My Flo enables women to optimise their routine by synchronising their activities with their menstrual cycle.
MyFlo App
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Functional Nutrition
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Menstruation
Micro Trends
Post-pharmacy brands
New supplement brands are reconsidering everything from branding to transparency, and whether being stocked in pharmacies is necessary.
Vitamins
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Soft Aid
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Wellness
News
Smells like teen spirit
Global – Harley Weir captures five women who define the complex characteristics of Chanel No 5.
Chanel
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Anti-authenticity Marketing
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The Fifth Sense
News
Luxury Network Evening 2016: Pia Stanchina
London – Luxury brands need to adopt a Silicon Valley-style mentality in order to resonate with today’s luxurians, according to industry expert Pia...
Pia Stanchina
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Anti-authenticity Marketing
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Future Girl Corp
News
Female futures
London – Wah London founder Sharmadean Reid MBE has created a one-day workshop event for aspiring female CEOs.
The Athena Woman
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Entrepreneurs
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Sharmadean Reid
News
Wellness for women
US – Love Wellness is a line of feminine wellness products that destigmatises vaginal health.
Love Wellness
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The Athena Woman
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Health & Wellness
News
Co-working wardrobe
San Francisco – Womenswear brand Argent has begun selling products at co-working space WeWork.
The Athena Woman
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Argent
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WeWork
News
Looking like a lady
Global – H&M’s new advertising campaign celebrates femininity in all its guises.
The Athena Woman
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H&M
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She's A Lady
Big Ideas
Female finances
US – Ellevest is a new digital assets platform tailored specifically for female investors.
Ellevest
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The Athena Woman
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Sallie Krawcheck
News
Lonely lingerie
New York – Positive body image is at the forefront of Lena Dunham’s new ad campaign for lingerie brand Lonely.
Lonely
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Lena Dunham
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The Athena Woman
News
The grace of God
US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
Nike
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Wieden + Kennedy
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The Flat Age Society
Macro Trends
The Learning Economy
Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators
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Lifelong Learning
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Immortal Brand
News
A bad sport
UK – Dove has launched a platform that enables people to respond to sexist comments about female athletes.
Backlash Brands
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Brandstanding
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Dove
News
Olympian self-quant
Boston – The Whoop wearable system is bringing its high-level self-quantification capabilities designed for athletes to the wider market.
Whoop
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Optimised Self
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Wearable Tech
News
Science sisters
US – A new campaign by Microsoft and McCann is encouraging young girls to pursue careers in science, technology, engineering and maths.
Microsoft
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Generation I
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Women In Science
News
Mamma media
Barcelona – The Mother Journal uses personal storytelling and fresh art direction to cast motherhood in a contemporary light.
Magazines
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Motherhood
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The Athena Woman
News
Freeze frame
London – Design consultancy The Liminal Space has hatched Timeless, a fictitious beauty brand for women who want to freeze their eggs.
Timeless
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The Liminal Space
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Egg Freezing
News
Getting creative
Global – Adidas is celebrating the creativity of female athletes as part of its I’m Here To Create campaign.
Adidas
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The Athena Woman
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I Am Here To Create
News
Up and running
London – Adidas has launched a shoe that takes the specific needs of female runners into consideration.
Body Temples
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The Athena Woman
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Adidas
News
Beauty and the bush
New York – Haircare range Fur is capitalising on the buzz around female body hair.
Bush Babes
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Beauty And Wellness
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Haircare
Big Ideas
Female voices
US – Video-sharing site Vimeo is taking aim at the gender gap in Hollywood.
Vimeo
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The Athena Woman
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Brandstanding
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