Sports | LS:N Global

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...

Beauty : Sports : Leisure

News

Miami unveils floating padel court for ultra-luxurians

Miami Harbour has welcomed its first-ever floating padel court, a transportable venue that redefines sports and luxury.

Sport : Spaces : Travel

News

Southampton FC launches creative design studio Turf

Southampton FC has unveiled Turf, an innovative creative design studio bringing the club’s renowned in-house creative expertise to the broader busi...

Design : Sports : Leisure

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...

Luxury : Fashion : Retail

News

G42 and The Future Laboratory co-launch new report The Future of Sport and AI

G42, the Abu Dhabi-based global leader in AI and cloud computing, and The Future Laboratory have launched a report on The Future of Sport and AI.

Sports : AI : Technology

News

Avavav puts the run in runway to debut new Adidas collaboration

Fashion label Avavav asked its models to run a mock race on the runway for its spring/summer 2025 fashion show in collaboration with Adidas at Mila...

Fashion : Sports : Avavav

News

Novak Djokovic named first global wellness advisor for Aman

World-renowned tennis player Novak Djokovic has been named the first global wellness advisor for luxury hospitality group Aman.

Health : Wellness : Beauty

News

Game-Changers: How the Middle East and Asia are reshaping global sports fandom

Join us on 10 September 2024 for the launch of our new macrotrend report, Game-Changers: The Future of Sports Fandom, in which we track how the spo...

Sports & Leisure : Webinar : Pop-culture & Media

News

Official images of the world’s largest football stadium in Morocco have been released

Official images have been released of the Grand Stade Hassan II, set to become the world’s largest football stadium.

Sports : Architecture : Design

News

On revolutionises sneaker design with eco-friendly Cloudboom Strike LS

Swiss brand On develops innovative new shoe.

Technology : Fashion : Sports

News

Mongolian Olympic team to don Michel & Amazonka ceremonial uniforms

The Mongolian team participating in the upcoming Paris Olympic Games 2024 will adorn ceremonial uniforms designed by Michel & Amazonka.

Sports : Culture : Fashion

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

News

Peroni Nastro Azzurro 0.0% taps F1 driver Charles Leclerc as first brand ambassador

Peroni Nastro Azzurro 0.0% unveiled a new campaign titled ‘0.0% to 100%’, starring F1 driver Charles Leclerc and offering a glimpse of his life off...

Food & Drink : Advertising & Branding : Sports & Leisure

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...

Foresight : Foresight Friday : Sports

News

Louis Vuitton sends football boots down the runway for 2025

Louis Vuitton has found inspiration in the football world for its spring/summer 2025 collection.

Fashion : Football : Louis Vuitton

News

Christofle serves humour and elegance at French Open

French silversmith Christofle is injecting humour into its latest campaign to promote a limited-edition collection in partnership with the French O...

Luxury : Sport : Food & Drink

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.

Sport : Heritage : Fashion

News

The Louvre museum celebrates the Olympics by hosting fitness classes

Run in the Louvre is not your average running club. As Paris prepares to host the Olympics, the museum is hosting fitness experiences.

Sport : Wellness : Spaces

News

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

Fresh handmade cosmetics company Lush is extending a soothing hand to participants inthe 2024 London Marathon, offering them a much-needed remedy f...

Beauty : Health & Wellness : Society

News

Nike House of Innovation transformed into breath-focused experience

Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’s Holistic Fitne...

Retail : Wellness : Design

News

The North Face explores identity and belonging in short film with Amira Patel

The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.

Representation : Sports : Womenhood

News

Les Mills and Adidas unveil workout rewards programme

Fitness platform Les Mills and sportswear giant Adidas are deepening their collaboration with the launch of Move, Earn & Swap, a rewards initiative...

Sports : Youth : Community