spirits | LS:N Global

News

The Future Laboratory and Bacardi investigate cocktail culture in 2025

Bacardi, in collaboration with The Future Laboratory, has released its cocktail trend report for 2025, forecasting a transformative year for the sp...

Drink : Spirits : Food

Big Ideas

TFWA 2024: Tailored for Travellers

The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...

Travel : Retail : Drink

News

The Macallan celebrates 200 years with hero films and 3D billboards

Iconic whisky brand The Macallan is marking its 200th anniversary with a groundbreaking campaign featuring two hero films and eye-catching 3D billb...

Luxury : Advertising & Branding : Spirits

News

Foresight Friday: Gabriela Białkowska, creative foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analys...

Foresight : AI : Technology

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generati...

Alcohol : Flavours : Food And Drink Futures

Big Ideas

TFWA Asia-Pacific 2024: Distillation Stories

From Glenfiddich and Jack Daniel’s to House of Suntory, spirits brands are shifting focus to engage emerging market travellers with interactive ret...

Travel Retail : APAC : Alcohol

Markets

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...

Sustainability : Food & Drink : Technology

News

Belmond and Veuve Clicquot present Solaire Journey travel experiences

Belmond has teamed up with champagne maison Veuve Clicquot to craft three unique experiences on board iconic trains.

Travel & Hospitality : Luxury : Food & Drink

News

Doritos and Empirical Spirits craft chip-flavoured liquor

Snack brand Doritos has made its debut in the spirits world through a partnership with Empirical Spirits.

Food & Drink : Spirits : Snacking

News

Bacardi and The Future Laboratory unveil 2024 Cocktail Trends Report

Bacardi, in collaboration with The Future Laboratory, unveiled its fifth annual Cocktail Trends Report in December 2023. The research draws on insi...

Drink : Alcohol : Spirits

News

Luxury Louis XIII cognac is offering refill rituals at Harrods

French cognac producer Louis XIII has introduced a more sustainable option to top up its tipple. Owners of the luxury eau-de-vie can bring their em...

Food & Drink : Luxury : Spirits

News

The McCartney sisters collaborate with The Macallan on luxury homeware

The Macallan has collaborated with Stella and Mary McCartney on a limited-edition collection of 11 unique lifestyle and bar accessories, celebratin...

Luxury : Drink : Spirits

News

Moët Hennessy opens experiential cocktail venue Cravan in Paris

LVMH-owned Moët Hennessy has announced the opening of Cravan, a unique venue dedicated to celebrating French art de vivre, exceptional cocktails an...

Food & Drink : Luxury : Hospitality

News

Absolut unveils single-mould paper-based vodka bottles

In June 2023, spirit brand Absolut Vodka announced a commitment to more recyclable packaging, with a new bottle made from paper.

Food&Drink : Vodka : Absolut Vodka

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...

Drink : Advertising & Branding : Youth

News

New rum brand Sawai adds to culturally diverse alcohol trend

Sawai is a newly launched rum brand inspired by South Asian tea-drinking culture and is the latest brand to follow the culturally diverse direction...

Drink : Design : Packaging

News

Spirits company takes a decolonised approach to spiced rum

Spirits company Mirchi is launching a natural spiced rum that prioritises real ingredients and community.

Food : Drink : Packaging

Markets

African Spirits Market

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world st...

South Africa : African Spirits : Alcohol

News

A community-funded distillery arrives in Kingston-upon-Thames

Bone Idyll, an immersive distillery and bar has arrived in the English town as a result of investment from local communities.

Drink : Food : Society

News

An artisanal Indian whisky targeting Dubai drinkers

Sustainable and artisanal Indian whisky brand Godawan has been launched in Dubai in a bid to place Indian premium spirits on the map.

Sustainability : Food & Drink : Society

News

A spirit bottle designed for sipping with friends

Musician and artist A$ap Rocky is infusing the spirits industry with a more convivial attitude.

Drink : Food : Advertising & Branding

News

Cognac traditions are upended at this digital-first pop-up

Reaching new markets, French cognac company Maison Martell has opened its first pop-up boutique in Hong Kong.

Drink : Luxury : Retail

News

The Campaign: Crown Royal explores drinking in the metaverse

Canadian whisky brand Crown Royal launched its video campaign It’s A New World of Cocktails, which presented an immersive fictional world of drinking.

Food : Drink : Technology

Big Ideas

How beverage is borrowing from personal care

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social rituals.

Drink : Wellness : Self-care

News

By-product wool packaging keeps spirits cool

UK – Leather maker Bill Amberg has teamed up with vodka distillery Black Cow to create a sustainable bottle sleeve for transporting spirits, showca...

Drink : Packaging : Design