South Korea | LS:N Global

News

Stat: Korean gamers favour mobiles and consoles as PC gaming declines

The gaming landscape is shifting as mobile and console games surge in popularity, leaving PC gaming in decline, according to the Korea Creative Con...

News

Stat: South Korea’s content industry hits new high

South Korea’s content industry hit a new high in 2022, with exports soaring to £10.4bn ($13.2bn, €12.5bn) as ‘hallyu’ – Korean culture encompassing...

Pop Culture : Media : Statistic

Markets

Anti-tourism Market

Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...

Travel & Hospitality : Society : Pop-culture & Media

News

Stat: Asia-Pacific drives global culinary trends

According to Marriott International’s latest report The Future of Food 2025 Asia-Pacific, this region is shaping global food and beverage trends.

Travel : Food : Hospitality

News

Samsung unveils Hershey’s collection crafted from recycled wrappers

Combining licensing hook-ups and regenerated materials, Samsung Electronics has launched a new accessories collection for its Galaxy devices in col...

Sustainability : Design : Technology

News

Stat: Korean cultural wave set to double global spending by 2030

Global spending on South Korean cultural products is projected to nearly double, reaching £109.7bn ($143bn, €130.8bn) by 2030, according to a study...

Culture : Shopping : Youth

Big Ideas

Cosmoprof Bangkok 2024: Eight Key Takeaways

Cosmoprof CBE ASEAN 2024 (13–15 June) highlighted the tremendous growth potential of the region’s beauty market and its potential for leading produ...

Beauty : Asia : Cosmoprof

News

Stat: Emiratis are the top spenders on K-pop outside of South Korea

According to the 2024 Overseas Hallyu Survey conducted across 26 countries in 2023, respondents in the UAE spent the largest amount of money on Sou...

Youth : Pop-culture & Media : Society

News

Motionsleep AI-powered pillow takes on snoring

Seoul-based 10minds secured the Best of Innovation Award at CES 2024 for its Motion Pillow, a high-tech response to snoring troubles.

Technology : AI : Health

News

AmorePacific makes vegan leap into ingestible beauty

South Korean beauty titan AmorePacific’s Vital Beautie brand has unveiled a ground-breaking retinol-based dietary supplement.

Beauty : Health : Wellness

News

New Genesis campaign aims to disrupt luxury automotive sector

South Korean car-maker Genesis is shaking up the luxury automotive landscape with its latest marketing initiative, Luxe is in the Details.

Mobility : Luxury : Automobiles

Markets

State of Luxury: South Korea

With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of Asia’s most exciting and innovative gr...

Luxury : Fashion : Art

News

Stat: Luxury consumers prioritise conscious shopping

Consumer demand for conscious luxury products is growing, with some countries placing higher priority on sustainability than others.

Stat : Stats : Statistic

News

CES 2022: A robot that replaces human chefs

Aiming to eliminate the laborious process of food preparation, South Korean innovator Beyond Honeycomb has created an AI-powered robot that can rec...

Food : Culinary Technology : South Korea

News

A metaverse scholarship to future-proof fashion education

Fashion school Istituto Marangoni Miami (IMM) is launching a metaverse-based scholarship in partnership with South Korean social media app Zepeto.

Fashion : Media & Entertainment : Technology

News

Seoul brings municipal government into the metaverse

The South Korean capital is set to be the first city with its own metaverse platform, launching in 2022.

Media And Entertainment : Technology : South Korea

News

Stat: Solitude prevails among Japanese seniors

In Japan, many citizens aged over 60 are lacking in friendship – a situation more common in the country than in other nations.

Stat : Statistics : Japan

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...

Luxury : Retail : Fashion

News

Stat: South Korea holds allure for alcohol brands

Fitch Solutions describes the country as the most attractive market in Asia for alcohol producers, while Cambodia has been considered as one to wat...

Drinks : South Korea : Alcohol

News

Sidekick connects tourists and locals in real-time

The app allows tourists to message locals for personalised travel advice on-the-go.

Media : Travel : Technology

News

This K-beauty store doubles as a production studio

Villa de Mûrir is a cosmetics store and branded content studio targeted at Chinese tourists.

Beauty : Cosmetics : Retail

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...

Beauty : Youth : Retail

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.

Tribe : Travel : Leisure

News

Nike highlights the phenomenal women of South Korea

For International Women’s Day, the sports brand has partnered with local athletes, celebrities and K-Pop stars.

Female Futures : Sport : Culture