Soft Drinks | LS:N Global

News

Funq’ begins superfruit syrup in conscious packaging

Former Coca-Cola executives Michael Schwarz, Sebastian Kroth and Fabian Roschig are leading a soft drinks revolution in Germany with Funq’, the nat...

Drink : Sustainability : Packaging

News

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for littl...

Youth : Food & Drink : Gen Alpha

News

A flat soda created for long-distance runners

Satisfy and Trailrunner have introduced a new addition to the energy drinks category – non-carbonated, cola-flavoured soda.

Exercises : Workout : Outdoor

News

Bawi’s fresh take on aguas frescas

As consumers swap sugary sodas for healthier alternatives, drinks brand Bawi is updating classic Mexican beverages for a health-conscious clientele.

Food : Drink : Mexico

Micro Trends

Grown-up Sodas

Consumers’ increasingly global palates are driving demand for complex flavoured soft drinks that have the double benefit of being alcohol-free.

Drinks : Soft Drinks : Non-alcoholic

Viewpoints

What exactly do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.

Drinks : Clear Drinks : Coca Cola

News

Clearly caffeinated

UK – Clear Coffee is the world’s first colourless coffee, developed to prevent the staining of teeth.

Coffee : Total Beauty : Natural

Big Ideas

High-spirit mixers

London – Merchant’s Heart is a new range of premium tonic waters designed to enhance the spirits they are mixed with.

Soda : Merchant’s Heart : Cocktail Futures

Big Ideas

Sweet and low

London – Jamie Oliver has introduced a surcharge on sugary drinks at his restaurants across England.

Jamie Oliver : Sugar : Surcharge

News

India’s Frooti rebranding

India – Frooti, one of India’s oldest juice brands, has undergone a major rebranding for the first time in 30 years, taking a fresh perspective on ...

Frooti : Sagmeister & Walsh : Juice Drink

News

Energy drinks rebranded

Australia – Energy drink brand Strangelove is rejecting tried and tested drinks industry branding in favour of surrealist packaging and quirky copy...

StrangeLove : Energy Drink : Neo-Tolkienism

News

Distillation station: Device that turns Coca-Cola into water

Eindhoven – Multi-disciplinary artist Helmut Smits has developed a distilling device prototype that turns Coca-Cola into drinking water.

Coca-Cola : Water : Helmut Smits

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.

Pepsi : Caleb's Cola : Whole Chain Thinking

News

Liquid gold: New London juice bar sets the standard

London – One cannot go very far in Los Angeles or New York without spotting an establishment offering cold-pressed juice. The craze known as juic...

Roots And Bulbs : Soft Drinks : Juice Bar

Big Ideas

Consumers willing to spend more on eco-Branding & Packaging

India : Ipsos InnoQuest : Re-usable

Macro Trends

The Future of Soft Drinks: 10 trends

No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...

Drinks : Soft Drinks : Non-alcoholic

News

Moveable feast: Coca-Cola gets convivial

Branding : Ads : Marketing

Big Ideas

Coca-Cola’s cup runneth over with happiness

Coca-Cola : Happiness Refill : Brazil

Big Ideas

Dr Pepper prescribes 10-cal diet drink for men

Soft Drinks : Advertising : Dr Pepper

Big Ideas

Europeans find thirst for non-alcoholic beer

Netherlands : Beer : Heineken

Big Ideas

New iPhone app aims to hit bottled water use

Apps : Soft Drinks : Charity App

Big Ideas

Soft drinks brands could milk Chinese market

China : Minute Maid : Flavoured Milk

News

Drink: Notable Seed stories from 2009

Spirits : Soft Drinks : Wine

Big Ideas

The most Insight-ful beverage stories of 2009

Soft Drinks : Pre-mixed : Cocktails

News

Videocracy: brand crowd-sources next ad campaign

Soda : Soft Drinks : Campaign