Social | LS:N Global

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

Micro Trends

Luxury’s New Clubhouse Model

Luxury brands are shifting towards exclusive, product-free spaces that prioritise immersive experiences in a bid to captivate their most valued cli...

Luxury : Fashion : Retail

Big Ideas

Global Wellness Summit 2024: Progressive and Preservative Wellness

This year’s Global Wellness Summit highlighted how wellness is becoming polarised, with the drive for self-optimisation colliding with a powerful s...

Health : Wellness : Society

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...

Youth : Dating : Identity

News

New research reveals attitudes to robosexuality

New research looks further into attitudes to sexual relations with robots, highlighting social parameters affecting how people feel about this divi...

Technology : Sexual Wellness : Health

Micro Trends

Care Collectives

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

Society : Health & Wellness : Beauty

News

A fitness campaign celebrating phygital communities

Sports retailer Intersport is tapping into the phygital aspect of fitness in its new running and training films, in response to the need for sports...

Health : Wellness : Technology

Micro Trends

Scattered Schools

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

Youth : Generation Z : Travel

News

Music synching for alone-together listening

Music synchronisation app AmpMe is launching a new feature to allow friends to connect virtually and listen to music together.

Music : Social Media Communities : Social

News

THINK! is encouraging men to ‘pint block’

THINK! has released an anti-drink-driving campaign featuring a series of illustrated posters to encourage men to ‘pint block’ their friends.

Design : Masculinity : Security

Macro Trends

Home Eatertainment

Changing dining dynamics have created a new convenience culture focused on elevating the experience and enjoyment of eating and drinking at home.

Food : Convivial : Convenience

Communities

Kindred Diners

This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...

Food : Drink : Social

News

Web Summit 2019: Uniting food lovers through technology

Cookerpan is a start-up that’s turning home-cooked food into a way to meet new people.

Food : Social : Technology

News

Lidl customers can open an at-home micromarket

The supermarket’s latest campaign invites loyal customers to open up a Lidl shop in their own home.

Food : Retail : Drink

News

Our Place celebrates the modern multi-ethnic kitchen

This direct-to-consumer cookware brand highlights how urban living is impacting cookery and community.

Food : Drink : Branding

News

A nightclub rebrand that draws on emotion

Studio Moross has rebranded The Warehouse Project nightclub as it prepares to open its new venue in a disused railway depot.

Entertainment : Branding : Leisure

News

My Hustle is turning bars into co-working spaces

By turning bars into workspaces, My Hustle is making use of space that would otherwise be empty.

Workplace : Hospitality : Social

Macro Trends

Community Commerce

A new wave of decentralised retail concepts are transforming e-commerce as consumers look for alternative ways to access and exchange products and ...

Retail : Media : Entertainment

News

Dote’s Shopping Party is a live-stream retail platform

Social shopping app Dote has launched Shopping Party, an interactive live video shopping experience, which it likens to ‘Twitch for shopping’.

Retail : Fashion : Social

News

Stat: Social media is not affecting teens’ offline friendships

Teenagers who are almost constantly online are just as likely to socialise with their friends face to face, according to a new study of 13–17-year-...

Youth : Friendships : Leisure

News

The Space: Neighborhood Goods

In November, future-facing store Neighborhood Goods opened in Plano, Texas. The 14,000-square-footspace represents the next evolution of the bricks...

Retail : Leisure : Social

News

Boutique rowing classes arrive in London

Fitness fanatics will soon be able to burn 600 calories an hour at The Engine Room, a boutique rowing and personal training studio.

Health : Wellness : Fitness

News

The Standard hotel launches a virtual lobby

The Lobby is an app that aims to add unexpected personal interactions to guests' hotel experience.

Hospitality : Social : The Standard