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Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

Macro Trends

Future Forecast 2025: Food & Drink

From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour fusions, food and drink innovators are redefin...

Food : Health & Wellness : Drink

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Pop Culture : Gen Z

News

Stat: Teens face weekly exposure to conspiracy theories

A new study by the News Literacy Project reveals that teens encounter conspiracy theories on their social media feeds at least once a week, yet mos...

Pop Culture : Youth : Media

News

Australia’s proposed social media ban for under-16s sparks debate

Australia is moving toward landmark legislation that would ban children under 16 from social media, in an attempt to protect young users from onlin...

Youth : Pop-culture & Media : Health & Wellness

News

Netflix unveils new Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.

Technology : Pop-culture & Media : Society

News

Stat: People trust social media, but hesitate to pay for news, study shows

A study from Morning Consult showed social media has become a dominant news source, with nearly 40% of US adults turning to these platforms multipl...

Pop Culture : Media : News

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight : Australia : France

News

Stat: TikTok is increasingly shaping Gen Z’s political views

US research shows that nearly half (48%) of TikTok users aged 18–29 use the platform to keep informed about politics, while 52% use it to keep up w...

Youth : Pop-culture & Media : Society

News

Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...

Sports & Leisure : Nike : Olympics

Viewpoints

Upstream’s Fashion Remix

Upstream, the world’s first fashion streaming app, believes that blending Gen Z’s love for clothes, music and community can and will disrupt online...

Fashion : Retail : Youth

News

Stat: Paris Olympics go viral as TikTok content surges

The Paris Olympics ignited a surge of activity on TikTok, with more than 1.3m posts about the Games, a staggering 1,828% increase from Tokyo 2020.

Sport : Media : Pop Culture

News

Stat: Gen Z reject social media’s overconsumption trap

A new trend is emerging among Gen Z and Millennials who are increasingly wary of the overconsumption driven by online influencers.

Media : Society : The Overconsumption Mindset

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is under way.  

Algorithms : Big Data : Technology

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

News

Introducing Butterflies, an app for AI and humans to socialise

Would you interact with a friendly bot online? Newly launched platform Butterflies is betting that most people would happily entertain conversation...

AI : Technology : Society

Big Ideas

Brand Innovation Debrief: Ssense

Amid a challenging landscape for multi-brand luxury e-tailers, Ssense is playing its cards right by seamlessly merging new talents, legacy brands, ...

Fashion : Media : Luxury

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...

Design : Brand Strategy : SXSW

News

Instagram's new tools combat sextortion threat

Instagram is set to trial new features aimed at combatting the alarming rise of 'sextortion' on its platform.

Technology : Social Media : Safety

Viewpoints

The Power of Precision Micro-Influencing

In the fervour of elections, micro-influencers wield significant power, showing how citizens are placing more value and trust in the voices of thei...

Media : Society : Election

News

Sophia Smith Galer unveils AI-powered TikTok script tool

Award-winning journalist, author and Futures 100 Innovators nominee Sophia Smith Galer introduced her own AI-powered video script assistant in Marc...

Technology : Pop-culture & Media : TikTok