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Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

News

Stat: Feeld report reveals Gen Z embrace kink and monogamy

A new report by Dr Justin Lehmiller of The Kinsey Institute and Feeld explores shifting trends in dating and relationships across generations.

Dating : Youth Hostel : Society

News

Kacper Motyka designs sleek sex-centred chair to enhance intimate experiences

Kacper Motyka, a graduate of Central Saint Martins, has created Chairie, a dynamic piece of furniture designed to enrich sexual experiences.

Sexual Wellness : Design : Health

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.

Sex : Entertainment : Erotica

News

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.

Sex : Health & Wellness : Society

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...

Pop Culture : Media : Sexual Wellness

Markets

AI Pleasures Market

AI is stepping into intimate domains, allowing users to create and experience bespoke tech-enhanced pleasure.

Technology : Sexual Wellness : AI

News

Stat: Teens and young adults want to see more friendships and less sex on screen

According to new research, teens and young adults in the US think there's too much sex and romance in television shows and films.

Youth : Pop Culture & Media : Society

News

New sex toy doubles as an artificial insemination device

Vruit is a new sex toy offering an alternative to clinical insemination, transforming the act of insemination from something medicalised and steril...

Health : Sexual Wellness : Design

News

Bold billboards challenge breast cancer sex taboos

London streets now host provocative billboards with the message 'Cancer won't be the last thing that f*cks me', commissioned by GirlvsCancer and cr...

Health & Wellness : Society : Advertising & Branding

News

Hims offers prescription erectile dysfunction pills in mint form

Hims, the American telehealth company, has unveiled a ground-breaking addition to its product line-up – real, prescription, erection-boosting medic...

Health : Male Fertility : Sex

News

Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox

Beauty talent Isamaya Ffrench’s eponymous brand Isamaya Beauty has launched a new campaign starring actress Julia Fox and model Richie Shazam that ...

Beauty : Advertising : Fashion

News

Stat: Masturbation part of self-care routine for over half of women

Audio erotica app Quinn and Cosmopolitan USA have revealed how masturbation has become a critical part of women’s self-care routine in their collab...

Youth : Health & Wellness : Society

News

Stat: Lovehoney global study crowns Hong Kong as horniest region

LibidOlympics, a global study released in April 2023 by sexual wellness brand Lovehoney, reveals that Hong Kong is the region with the highest libido.

Society : Health & Wellness : Youth

News

Christina Aguilera joins forces with vegan lube firm Playground

Christina Aguilera has joined the ever-growing number of celebrities-turned-entrepreneurs with her new venture, a sex health brand that champions s...

Society : Health & Wellness : Design

News

The brand turning ocean plastics into sex toys

Ohhcean is a line of sex toys made from recycled plastics created by Scandinavian brand Sinful.

Wellness : Sex : Sustainability

Micro Trends

Decadence Hotels

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private hideaways can offer.

Travel : Hospitality : Wellness

News

A pleasure platform for people with cancer

Sex with Cancer is an integrated sex shop, art platform and public campaign devoted to opening up conversation and confidence around its namesake.

Health & Wellness : Society : Media & Entertainment

News

Smile Makers’ latest sex toy is clitorally inclusive

Sex toy brand Smile Makers is catering for the inclusivity needs of its customers with the launch of an adaptable clitoral stimulator.

Health And Wellness : Technology : Sexual Pleasure

News

This STI app promotes testing and status-sharing

A new sexual health and wellness app, iPlaySafe, is designed to encourage users to test and share their STI status.

Health : Wellness : Technology

News

Else Cinema takes a slower approach to adult streaming

The latest streaming platform by ethical adult film-maker Erika Lust targets viewers who seek a cinematic exploration of erotica.

Sex : Sex Care : Porn

News

Tena promotes ageless sexual exploration

Incontinence brand Tena has joined forces with femtech sex toy brand Je Joue with the aim to destigmatise attitudes to age and sexual exploration.

Health & Wellness : Seuxal Wellness : The Flat Age Society

Micro Trends

Isolated Intimacy

As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to reassess the meaning of intimacy.

Health : Wellness : Technology

News

Covid-19: Wheel of Foreplay prompts isolated intimacy

The online ‘spin the wheel’ game allows individuals, couples and distanced partners to remain intimate during the coronavirus lockdown.

Health : Technology : Society

News

Love Sleep is night-time self care for sensuality

The new range from This Works promotes the bedroom as a space for relaxation and intimacy – and an antidote to digital connectivity.

Health : Wellness : Sex