'Branding'

Stat: Teens say Victoria’s Secret Pink is one of North America’s coolest brands

News

Stat: Teens say Victoria’s Secret Pink is one of North America’s coolest brands

According to YPulse’s annual Cool Brands Report, released in early 2025, 71% of North American teenagers say it is important that the brands they p...
Fashion : Youth : Society
The Ordinary’s new platform shatters skincare myths

News

The Ordinary’s new platform shatters skincare myths

The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.
Advertising & Branding : Beauty : Health & Wellness
Stat: Super Bowl smashes viewership records

News

Stat: Super Bowl smashes viewership records

Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...
Sports & Leisure : Advertising & Branding : Pop-culture & Media
Harrison Ford brings Hollywood charm to Glenmorangie whisky

News

Harrison Ford brings Hollywood charm to Glenmorangie whisky

Scotch whisky distillery Glenmorangie has unveiled actor Harrison Ford as its new global ambassador.
Advertising & Branding : Food & Drink : Pop-culture & Media
Hims & Hers takes on obesity crisis in provocative Super Bowl ad

News

Hims & Hers takes on obesity crisis in provocative Super Bowl ad

Telehealth brand Hims & Hers made a bold debut at the Super Bowl with a provocative 60-second ad addressing the US obesity epidemic.
Health & Wellness : Society : Advertising & Branding
NRF 2025: The Rise of Modular Retail

Big Ideas

NRF 2025: The Rise of Modular Retail

Sephora is leading a new wave of modular retail, transforming stores into flexible, ever-changing spaces designed to evolve with consumer trends an...
NRF 2025 : Modular Retail : Sephora
NRF 2025: Escapism Retail

Big Ideas

NRF 2025: Escapism Retail

Escapism retail invites shoppers to step into another world, offering immersive experiences that provide a welcome escape from everyday life.
Retail : Luxury : Fashion
Skyn reframes condom shopping in Japan

News

Skyn reframes condom shopping in Japan

Condom brand Skyn is injecting humour into Valentine’s Day marketing with its latest campaign, Soft Competition, which playfully explores the tensi...
Advertising : Skyn : Japan
RVSP: New Codes of Luxury: Longevity & Wellbeing Strategies free webinar

News

RVSP: New Codes of Luxury: Longevity & Wellbeing Strategies free webinar

Join us on 26 February for an executive summary of our New Codes of Luxury: Longevity & Wellbeing Strategies report.
The Future Laboratory : Transformational Luxury : Longevity And Wellbeing
The Sexuwellness Women’s Market

Markets

The Sexuwellness Women’s Market

The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health : Sexual Education : Digital Intimacy
Breakthrough Biohacks

Big Ideas

Breakthrough Biohacks

What are the next buzzword ingredients and treatments linked to longevity lifestyles? We highlight the pathways and biohacks maximising longevity a...
Health : Wellness : Longevity
Gen Alphas are throwing birthday parties in Sephora stores

News

Gen Alphas are throwing birthday parties in Sephora stores

Gen Alpha are swapping traditional parties for beauty retail experiences, as beauty stores become the go-to destinations for skincare-obsessed tweens.
Beauty : Retail : Alphas
Vollebak unveils Shielding Suit to block signals and infrared tracking

News

Vollebak unveils Shielding Suit to block signals and infrared tracking

British brand Vollebak has launched the Shielding Suit, a high-tech garment designed to block electromagnetic signals, prevent tracking and protect...
Technology : Fashion : Shielding Suit
Sober Social Fix

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...
US : Gen Z : Sober Nightlife
New insurance product shields celebrities from cancel culture fallout

News

New insurance product shields celebrities from cancel culture fallout

A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.
Finance : Pop-culture & Media : Society
Nike launches After Dark Tour to empower women runners

News

Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport : Running : Women In Sport
Manchester City and Puma put AI-designed kits in fans’ hands

News

Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.
Sport : Technology : AI
Three Key Takeaways From NRF 2025: Retail’s Big Show

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...
Retail : Fashion : Global Events
Britannia’s tree-friendly billboards redefine outdoor advertising

News

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...
India : OOH : Advertising
Streaming’s Next Frontier

Markets

Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.
Movie Streaming : Netflix : TV Streaming
Sephora explores the intersection of beauty and music with Faces of Music docuseries

News

Sephora explores the intersection of beauty and music with Faces of Music docuseries

Sephora has teamed up with Digitas Pictures and Imagine Documentaries to produce Faces of Music, a new Hulu docuseries highlighting the connection ...
Beauty : Music : Media
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, foresight analyst Seyi Oduwole delves i...
Society : Gummies : Cannabis
CES 2025: Six Trends to Watch

Big Ideas

CES 2025: Six Trends to Watch

From labour-free homes to Shoppertainment and AI agents, LS:N Global unpacks the key trends from CES 2025.
Technology : AI : Health And Wellness
Rappers Krept & Konan launch supermarket for diverse communities

News

Rappers Krept & Konan launch supermarket for diverse communities

British rap duo Krept & Konan are expanding their business ventures with the launch of Saveways, a 15,000-square-feet supermarket in Croydon, L...
Retail : Culture : Food
ATP Tour launches bold campaign to boost tennis beyond the majors

News

ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...
Sport : Leisure : Advertising
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