Samsung | LS:N Global

News

Samsung unveils Hershey’s collection crafted from recycled wrappers

Combining licensing hook-ups and regenerated materials, Samsung Electronics has launched a new accessories collection for its Galaxy devices in col...

Sustainability : Design : Technology

Big Ideas

Milan Design Week 2024: Materia Natura and the Human Touch

Milan Design Week 2024 invited attendees to delve into sustainability, craftsmanship and explore the significance of human creativity in a world in...

Milan Design Week : Salone Del Mobile : Materials

News

Swift Creatives brings colourful design to outdoor monitoring devices

In February 2024, Scandinavian design and innovation studio Swift Creatives, renowned for collaborations with LG, Panasonic and Samsung, introduced...

Design : Smart Home Security : Technology

News

Samsung is opening new eyes to smartphone innovations

With many mobile users staying loyal to one smartphone brand year after year, a new campaign from Samsung is looking to make people aware of new in...

Advertising : Technology : Mobile Phones

News

This redesigned toilet turns waste into ashes

Samsung Electronics, in collaboration with the Bill & Melinda Gates Foundation, has announced the completion of a project to create a prototype wat...

Technology : Design : Sustainability

News

Samsung’s waste initiative thinks outside the box

Dezeen and Samsung are tackling cardboard waste in the Out of the Box design competition.

Retail : Design : Packaging

News

Samsung targets Gen Z with socially optimised phone

The technology giant’s global campaign, Awesome is for Everyone, was created to promote its new A Series phone.

Youth : Media : Technology

News

Samsung unveils vertical TV for the social media age

The latest addition to Samsung’s TV range is a vertical television optimised for viewing mobile and social media content.

Media : Technology : Design

News

Samsung’s new campaign imagines a tech utopia

The technology company highlights potential breakthrough technologies in a new global campaign.

Technology : Virtual Reality : Digital

News

Samsung gives a voice to the future family

A new advertising campaign shows how Samsung’s voice assistant could help families cope with the impact of degenerative illnesses.

Technology : Voice Devices : Advertising

Big Ideas

The digital platforms transforming our wardrobes

From wardrobe-management apps that recommend daily outfits to at-home cleaning systems that remove pollution and bacteria, these new platforms are ...

Fashion : Apps : Wardrobe Management

News

Samsung Pay arrives in Africa

Mobile payment from the world’s largest smartphone producer has arrived on the continent.

Technology : Finance : Payments

News

An unbreakable material for smartphones

Samsung Display, the branch dedicated to the SMART range of LED products within the company’s technology portfolio, has developed a flexible smartp...

Material Futures : Technology : Science

Viewpoints

Could tech brands do more to combat phone addiction?

Global technology companies and app creators might be addressing technology addiction, but are they doing enough?

Digital : Technology : Smartphones

Viewpoints

What will Amazon’s HQ2 mean for future cities?

Why a future with branded cities could offer an opportunity for civic action.

Amazon : Branding : Future Cities

Micro Trends

At-home Analysis

Beauty brands are looking beyond tools that provide a one-off diagnosis to those that offer ongoing analysis.

At-home Analysis : Beauty : Tech

News

Creative campaigns

Global – A number of the 2017 Webby Award nominees were featured in our 2017 Trend Briefing.

Civic Brands : The Focus Filter : Neo-kinship

News

Preview: Brand Parents

Global – In order to achieve a better balance between the stresses of work and family life, parents are looking to technology for assistance.

Parenting : Brand Parents : Neo-Kinship

Micro Trends

Brand Parents

Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.

Parenting : Snoo : Future Family

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

VR : Technology : Google

News

Fitness faux pas

US – Samsung has introduced a new advertising campaign that reminds viewers that exercising is a weird pastime.

Samsung : Fitness : Advertising

News

Virtual culture

Sydney – The Opera House has joined forces with Samsung to open a new digital lounge that encourages engagement with the space.

Samsung : Sydney Opera House : Tonkin Zulaikha Greer Architects

Markets

Parenting Market

Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...

Motherhood : Parenting : Family

Micro Trends

Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

Storytelling : Parenting : Virtual Reality