Relationships | LS:N Global

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges...

Romance : Hollywood : Relationships

News

Skyn reframes condom shopping in Japan

Condom brand Skyn is injecting humour into Valentine’s Day marketing with its latest campaign, Soft Competition, which playfully explores the tensi...

Advertising : Skyn : Japan

News

Dutch Design Week 2024: Food as a catalyst for connection

Dutch Design Week 2024 saw artists and designers using food to encourage empathy and connection towards each other and the environment.

Design : Food : Connection

News

Stat: Covid pandemic left 13.3m more Americans single

The Covid-19 pandemic left an additional 13.3m people in the US single by 2022, a study by Standford University professor Michael Rosenfeld claims.

Youth : Society : Dating

News

Stat: Gen Z Asian Americans value friendships over romance

An August 2024 survey by Yuzu, the social and dating app for Asian Americans, has unveiled key insights into Gen Z’s approach to friendships and so...

Society : Youth : Relationships

News

Stat: Feeld report reveals Gen Z embrace kink and monogamy

A new report by Dr Justin Lehmiller of The Kinsey Institute and Feeld explores shifting trends in dating and relationships across generations.

Dating : Youth Hostel : Society

News

Stat: US women disillusioned with dating apps

A new study by Morning Consult released in June 2024 highlights growing dissatisfaction among American women with online dating platforms.

Youth : Pop-culture & Media : Society

News

Photoroom and OkCupid launch AI ex-termination editing tool

AI-powered photo editor Photoroom and dating platform OkCupid have joined forces to launch a new feature called Erase Your Ex.

AI : Youth : Technology

News

Stat: Hinge reveals what makes Gen Z anxious on dating apps

Using its extensive global user base, dating app Hinge polled more than 15,000 people for its DATE (Data, Advice, Trends and Expertise) report, unp...

Youth : Online Dating : Dating Apps

News

Tinder tackles Gen Z loneliness in new brand film

Dating app Tinder has launched a new ad for its UK audience, redefining the brand’s messaging to appeal to swipe-fatigued Gen Z and modern relation...

Advertising & Branding : Dating : Pop Culture & Media

News

Stat: Male daters feel connections faster than women

Dating platform Match has released its annual Singles in America study, which this year finds that men are feeling more social pressure to find a r...

Society : Health & Wellness : Youth

Viewpoints

Generation Z are ready to reboot dating

Marc Baghadjian, co-founder of Gen Z dating app Lolly, on how post-pandemic connections will be defined by video crushes and non-committal mindsets.

Youth : Dating : Social Media

Viewpoints

Bio-engineering the future of intimacy

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced arousal by bio-...

Technology : Intimacy : Scent

Micro Trends

Isolated Intimacy

As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to reassess the meaning of intimacy.

Health : Wellness : Technology

News

Tinder explores the nature of black love

Tinder recently commissioned Black Love Is, a film from Director X celebrating black love in all of its forms.

Society : App : Dating

Markets

Romance Travel Reignited

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...

Travel : Hospitality : Society

News

This app lets couples confront relationship issues

LifeCouple has been developed to help partners monitor and address different challenges in their relationships.

Society : Relationships : Wellness

News

Stat: Emojis are altering how we communicate desire

Those who often use emojis in messages reportedly have more sex because they are better at communicating desire, according to a study by the Kinsey...

Media : Entertainment : Youth

News

Stat: Single women will drive growth for fitness brands

Not only are women staying single longer, they are also driving spending growth in categories such as health and wellness, according to a new repor...

Society : Relationships : Family

Viewpoints

Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...

Advertising : Future Family : Identity

News

OkCupid taps into Indian Millennials’ new values

The dating app has revealed its first campaign in India, which reflects changing relationship preferences among the country’s Millennials.

Dating : Culture : Advertising

Viewpoints

Sensory sex toys

Wan Tseng, founder of sex tech start-up Wisp, on sexual pleasure that focuses on the senses, and why the world of phallic sex toys is ripe for disr...

Health : Sex : Tehnology

News

The Tribe: The Uncoupled

Coinciding with our new macrotrend Uncoupled Living, our latest Tribe gets to know the people choosing to embrace singledom, polyamory and platonic...

Tribes : Identity : Uncoupled

News

Dating app Hinge wants to be less addictive

The app has rebranded to make its interface less appealing for daters.

Youth : Dating : Relationships

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.

Tribe : Travel : Leisure