Rebranding | LS:N Global

News

British skincare brand Haeckels relaunched with a new identity

Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...

Big Ideas

Rebranding Resale

The fashion resale market has had a rebranding. Upscaled marketing initiatives, luxury partnerships and circularity-led retail concepts are redefin...

Retail : Sustainability : Fashion

News

Gurls Talk’s new look celebrates 10 years of empowering young women

Community-led organisation Gurls Talk has enlisted Mestiza Estudio to help create a visual refresh.

Health : Wellbeing : Design

News

Universal Favourite revitalises The Dinner Ladies with a bold identity

The Dinner Ladies has partnered with Universal Favourite for a refresh reflecting the brand’s friendly, ‘anti-mumsy’ and playful personality.

Design : Food : Drink

News

Wildfish Cannery returns to its roots with retro packaging

Brooklyn-based design studio Young Jerks has unveiled a new branding and packaging design for Wildfish Cannery, a community-rooted institution in K...

Food & Drink : Nostalgia : Packaging

News

Sweet Cheeks gelato unveils whimsical and indulgent rebranding

In a bid to carve out a distinctive niche in Singapore’s thriving ice cream market, Sweet Cheeks has unveiled a whimsical rebranding with help from...

Food & Drink : Rebranding : Design

News

Herman Miller unveils modernist brand identity update by Order

New York design studio Order has breathed fresh life into Herman Miller’s brand identity in a nod to its mid-century modern design heritage.

Design : Branding : Rebranding

News

Ragged Edge rebrands gaming lab Homa into a pink wonderland

Homa, previously known as Homa Games, sent branding agency Ragged Edge on a mission to democratise the gaming development industry while being aest...

Gaming : Technology : Advertising & Branding

News

Thix takes the taboo out of hair loss

Thix is a new haircare brand that hopes to shake up the haircare market with its optimistic approach to hair loss.

Health & Wellness : Design : Beauty

News

A toothpaste rebranding embracing sector taboos

Toothpaste brand Twice, by musician Lenny Kravitz, is undergoing a visual refresh that embraces an unconventional colour palette for the sector.

Advertising & Branding : Health & Wellness : Rebranding

News

Houseplant’s playful rebranding makes cannabis collectable

While many cannabis brands centre around a wellness-focused aesthetic, Houseplant is breaking the mould with its revamped identity.

Advertising And Branding : Health And Wellness : CBD

News

A vibrant rebranding for Africa’s highest valued start-up

With its colourful rebranding, fintech company Flutterwave – the top-valued start-up on the continent – is boosting African culture.

Finance : Technology : Design

News

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.

Branding : Advertising : Energy

Viewpoints

Transforming cult food brands for global audiences

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences – anywhere in...

Food : Branding : Restaurants

News

Hackney Church undergoes a religious redesign

Design studio Omse has unveiled a new visual identity that rebrands Hackney Church as a ‘cathedral of creativity’.

Advertising & Branding : Society : Rebranding

News

See Differently showcases the ingenuity of blind people

A new campaign created by The&Partnership and the Royal National Institute of Blind People highlights life hacks from the blind community.

Branding : Inclusivity : Design

Design Directions

New Consciousness

Responsibility is being rebranded. As businesses apply long-term thinking, a vibrant visual landscape is emerging that inspires action and optimism.

Sustainability : Long Term Thinking : Visual Communication

News

Friendly pharmacy

New York – Creative agency Franklyn has branded healthcare service Capsule to bring it in line with the changing aesthetics of pharmacies.

Health : Anti-authenticity : Rebranding

Big Ideas

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.

Cannes Lions 2016 : Brandstanding : Edelman Intelligence

News

Hunter headlines

London – In celebration of Hunter’s connection with music festivals, photographer and film-maker Elaine Constantine and digital artist Will Sweeney...

Hunter : Spring/summer 2016 : Headline Performance

News

Logo facelift

New York – Zee, the new logo for digital healthcare scheduling service Zocdoc, is making the brand feel more human.

Zocdoc : Rebranding : Wolff Olins

Design Directions

Workplays

No longer playing it safe, designers are beginning to challenge the typically sober and serious visual language used in the workplace and employm...

Employment : Branding : The Studio

Markets

Cannabusiness

Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the c...

Cannabis : Rebranding : Silicon Valley

News

Language of beauty

Australia – Luxury beauty brand Mieux Derma has been rebranded with a focus on sensory, romantic language.

Mieux Derma : Organic Beauty : Syneasthetic Selling

Big Ideas

Local hospitality

Connecticut, US – Sheraton Hotels is finally embracing the Glocal phenomenon with its 2020 five-year business plan.

Sheraton Hotels And Resorts : Glocal : Rebranding