Real Talk

The 67% Project

Design Directions

The 67% Project

The 67% Project saw Refinery29 adjust their art direction to accurately represent US women's body shapes for one week.

Refinery29 : Body Positive : Real Talk

News

A bad sport

UK – Dove has launched a platform that enables people to respond to sexist comments about female athletes.

Backlash Brands : Brandstanding : Dove

The future of beauty

News

The future of beauty

London – Global beauty is coming of age and embracing a new holistic, realistic and naturalistic identity, say industry experts.

Beauty Future Forum : Future Of Beauty : Trends

Emily Forbes: Seenit

Viewpoints

Emily Forbes: Seenit

How brands can use the power of the crowd to find authentic, front-line content.

Seenit : Emily Forbes : Citizen Journalism

Girl-gang beauty

News

Girl-gang beauty

London – 3INA is a new make-up brand with a philosophy of real, accessible beauty.

Cosmetics : Beauty : London

News

If LS:N Global made... a beauty brand

London – LS:N Global’s beauty brand wouldn’t be about chasing perfection, but about encouraging personal optimisation.

Nuori : Optimised Self : Wellbeing

Beauty uncovered

News

Beauty uncovered

London – Biannual magazine Beauty Papers explores glamour’s many different guises.

Beauty Papers : Beauty Brands : Maxine Leonard

Peak Real: Are we there yet?

Viewpoints

Peak Real: Are we there yet?

Target claims to love every body. But ‘real-women’ advertising is already a cliché.

Dove : Real Talk : Target

Big Ideas

Women’s vice

Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.

Vice : Unilever : Broadly

Design Directions

Glossier

Glossier is a cosmetics line designed for the networked Millennial who is bored by perfection and wants a product line that complements her, rathe...

Glossier : Emily Weiss : Cosmetics

Digital discovery

News

Digital discovery

London – LS:N Global caught up with Sarah Fletcher, casting director at Feels, to talk about talent discovery and authentic marketing.

Sarah Fletcher : Feels : Storm

News

Bold beauty

London – LS:N Global caught up with Get the Gloss founder and editor-in-chief Susannah Taylor to talk about building a health and beauty website in...

Get The Gloss : Susannah Taylor : Blogosphere

News

Inner beauty

London – LS:N Global spoke to Mauli co-founder Anita Kaushal at our Beauty Futures Network Evening about the rise of holistic beauty and ...

Mauli : Anita Kaushal : Aryuveda

News

Honest beauty

London – LS:N Global members gathered yesterday at The Future Laboratory for our Beauty Futures 2015 Network Evening.

Beauty Futures : Network Evening : 2015

Big Ideas

Insta-ads

US – Instagram is becoming part of Facebook’s global marketing machine and finally opening its platform to advertisers.

Instagram : Shop Now : Advertising

Linguistic limitations

Big Ideas

Linguistic limitations

New York – Research into gendered hashtagging shows how linguistic traits follow men and women onto social media.

Twitter : Hashtagging : Gender

Big Ideas

Tweet casting

London – Street casting has gone digital with Feels, a new app connecting brands with the latest looks.

Feels : Casting : Social Media

Size matters: Stowaway cosmetics are a perfect fit for women on the go

News

Size matters: Stowaway cosmetics are a perfect fit for women on the go

New York – Embracing the notion that great things come in small packages, Stowaway is a new line of cosmetics for modern women on the move.

Stowaway : Cosmetics : Packaging

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...

Glossier : Sali Hughes : Pretty Honest

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