Programmable Realities

News

Alter Ego is a talent show for avatars

Hinting at a phygital future for reality tv, Alter Ego is a talent show that allows contestants to perform as avatars.

Media And Entertainment : Technology : 3-D Avatar

News

PepsiCo turns to Minecraft for employee training

The multinational firm has incorporated aspects of the video game Minecraft in its digital training programme, the Lean Six Sigma (LSS), in a bid t...

Technology : Workplace : Minecraft

News

Phygital Lego bricks for Gen Alpha musicians

The Lego Group and Universal Music Group are joining forces to launch Vidiyo, a phygital music video maker geared towards children aged 7–10.

Music : Technology : Youth

News

The Factory is a new phygital venue in Fortnite

Creative venue The Factory is opening a digital version in Fortnite, allowing players to tour the building virtually before its physical opening.

Architecture : Media : Gaming

News

This app enables copy and paste from IRL to digital

AR Copy Paste lets users capture elements from their physical space and transfer them into their computer in a few seconds.

Technology : Augmented Reality : Machine Learning

News

The Morphing Table plays with the future of dining

Creative Chef Studio and Designfabrik BASF are challenging the traditional dining table with an experimental, animated concept.

Technology : Food And Drink : Dining Tables

Macro Trends

Enlightened States

The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared sp...

Experience : Wellness : Leisure

News

A vehicle to counter the Uber Pool problem

Seymourpowell has unveiled the Quarter Car in a nod to the future of ride-sharing in urban environments.

Mobility : Autonomous Vehicles : Technology

News

Three imagines a vibrant future powered by 5G

UK phone network Three is envisaging a vibrant, multi-layered future of living in the UK – all thanks to the power of 5G.

Technology : Media : 5G

News

Sketch turns dining into an AR experience

Sketch has launched an AR app to further immerse customers in its gallery-like restaurant.

Food : Technology : Design

News

Panera’s AR tool lets customers play with their food

Food : Technology : Entertainment

News

Dutch Design Week 2019: Shape-shifting materials

New materials offer a glimpse of a transformative future.

Design : Material : Technology

News

This AR app shapes your sonic surrounds

Using spatial audio, app users are able to immerse themselves in a personalised digital soundscape.

Media : Technology : Entertainment

News

Tilt Five melds digital and tabletop gaming

Tilt Five looks to bring augmented reality to board games with holographic lenses.

Media : Entertainment : Technology

News

Chameleonic clothing that responds to its environment

Designer Ying Gao has created a robotic fabric that can recognise and respond to its surroundings.

Fashion : Technology : Material

News

Jewellery that uses sunlight to reflect emotions

This collection of rings uses a combination of science and sunlight to share personal messages between wearers.

Luxury : Design : Emotionship Marketing

News

Future objects could be designed by brainwaves

Studio José de la O is experimenting with ways that brainwaves could be used to design objects.

Design : Technology : Creativity

News

Apple brings AR art tours to global cities

Apple has collaborated with the New Museum to launch a series of augmented reality experiences created by leading contemporary artists.

Technology : Leisure : Entertainment

Micro Trends

e-tourism

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.

Travel : Hospitality : Tourism

News

Thought-starter: Could physical objects enhance digital spaces?

Designers are swapping fiddly haptic interfaces for basic material props to enhance the poetry and meaning of virtual experiences, writes Peter M...

Digital : Technology : Virtual Reality

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...

Programmable Realities : Immaterial Fashion : Virtual

News

Minecraft launches an AR game to merge realities

Minecraft Earth allows players to build creations in their physical environment.

Entertainment : Media : Technology

News

The New York Times introduces journalism to local spaces

The Truth is Local brings to life six stories that had a major impact on each of the city’s boroughs.

Media : Fake News : Society

News

A kinetic identity for The Tide takes on different shapes

The brand identity and launch campaign for London’s first linear park, The Tide, is built around a kinetic logomark.

Branding : Design : Wellness

News

This AR app helps festival-goers find their friends

SEAT’s Lost&Sound app enables people to locate their friends at music festivals using augmented reality.

Leisure : Technology : Festival