Prada | LS:N Global

Big Ideas

The Download: Milan Fashion Week spring/summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.

News

Prada launches Miranda July hotline for autumn 2024 campaign

Prada’s autumn 2024 campaign, Now That We’re Here, features an interactive hotline created by Miranda July, the author of the recent best-seller, A...

Pop Culture : Luxury : Media

Big Ideas

FT Business of Luxury Summit 2024: The Luxury Hourglass

The luxury industry's most prominent brands, experts and trendsetters gathered in Venice to distill what's next for the Chinese consumer, the fragr...

Luxury : Fragrance : Chinese HNWI

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

Micro Trends

Cosmic Couture

Driven by a consumer appetite for exploration and escapism, brands are discovering the sky is not the limit but the beginning. Space is fashion’s n...

Fashion : Space : Luxury

News

L'Oréal and Prada expand partnership with Miu Miu Beauty launch in 2025

During its 2023 annual results conference, L'Oréal announced a groundbreaking move in the luxury beauty sector.

Beauty : Luxury : Fashion

News

Prada to collaborate with Axiom Space on lunar spacesuits

Italian fashion giant Prada is venturing into space fashion through a partnership with commercial space firm Axiom Space.

Space Travel : Luxury : Technology

News

Prada joins China’s women’s national football team as official partner

To celebrate the 2023 FIFA Women’s World Cup, Italian fashion house Prada has joined forces with China’s women’s national football team as an offic...

Fashion : Luxury : Football

Markets

Chinese Outdoor Fashion Market

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.

China : Global Fashion And Style : Moncler

News

Prada and Woolmark co-design sportswear for peak performance

Textile experts and designers from the Woolmark Company and Prada have co-created new technical uniforms for the Luna Rossa Prada Pirelli sailing t...

Luxury : Fashion : Retail

News

Prada enters the homeware market with Harrods’ help

Making its first move into homeware, Prada is launching a collection of objects and domestic accessories that will be available exclusively at Harr...

Luxury : Design : Premium Homeware Market

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

News

Prada’s new brand touchpoint is a Spotify channel

The luxury fashion house has created an official Spotify profile as a new way for consumers to interact with and immerse themselves in the Prada br...

Luxury : Media : Entertainment

Big Ideas

Fashion Week Men’s 2018: The Standout Collections

Fostering positive social change and collaborating with designers beyond the realms of fashion were just two of the standout approaches s...

Fashion : Apparel : Digital

Design Directions

Autumn/Winter 2017 Fashion Week: Part 2

In the second part of our autumn/winter 2017 design directions report, LS:N Global examines the changing notions of femininity and the continuing f...

The Dislocated World : Prada : AW 17

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.

Attention Economy : Workplace : Advertising

Big Ideas

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.

Prada 365 : Prada : Branding

News

Cultural snapshots

Milan – Photography exhibition Give Me Yesterday marks the opening of Fondazione Prada’s new gallery space in Milan.

Give Me Yesterday : Fondazione Prada : Photography

Big Ideas

Kink in the chain

US – Labour abuses are widespread in the fashion industry, according to a new report by KnowTheChain.

Know The Chain : Whole-systems Thinking : The Apparel And Footwear Benchmark

Design Directions

More and More: 3D Motion Design

With a rendered and hyper-real aesthetic, motion design studio More and More uses digital tools to explore the sensory value of computer-generated ...

More And More : Visual ASMR : 3D Motion Design

News

Poetry in motion

Global – Past Forward is a film noir that explores the creative convergence between dreams and reality.

The E-motional Economy : Past Forward : Prada

Design Directions

Spring/summer 2017 Fashion Week: Part 2

In the second part of our fashion week coverage, LS:N Global examines the continuing influence of Athleisure on many designers, as well as more exp...

Fashion Week : Chanel : Digital Luxury

News

Eye before you buy

New York – Prada has launched a pre-sale pop-up at its Broadway flagship to highlight pieces from its autumn/winter 2016 collection.

PradaVision : Fall/Winter 2016 : Pop-up

News

Dream theory

Global – Prada has launched a new microsite to go with its latest range of pop culture-inspired perfumes.

Prada : Olfactories : Pop-culture

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...

Beyond Borders : Authenticity : Heritage