Personalisation | LS:N Global

Macro Trends

Future Forecast 2025: Luxury

Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships with their consumers, while the rising du...

Luxury : Sustainability : Technology

Macro Trends

Future Forecast 2025: Travel & Hospitality

Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate crisis, a loneliness epidemic, the geopolitic...

Travel & Hospitality : Sustainability : Health & Wellness

Macro Trends

Future Forecast 2025: Sports, Health & Wellness 

The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...

Sports & Leisure : Society : Health & Wellness

Macro Trends

Future Forecast 2025: Technology

Amid accelerating technologies, consumers are exploring divergent paths: from simplified ‘dumb tech’ for digital detox to AI-generated creativity a...

Technology : Health & Wellness : Society

News

AI travel planning gets a boost with Mindtrip’s Start Anywhere tool

Travel start-up Mindtrip is revolutionising holiday planning with its new AI-powered tool Start Anywhere.

Technology : Travel & Hospitality : Society

News

BMW unveils i5 Flow Nostokana colour-changing car technology

At Frieze Los Angeles, BMW unveiled the latest iteration of its colour-changing technology, the BMW i5 Flow Nostokana.

Mobility : Design : Personalisation

News

The Sims moves the dial on representation with vitiligo skin update

The Sims 4 is setting new standards for representation in gaming. Together with Canadian activist and model Winnie Harlow, The Sims has introduced ...

Gaming : Representation : Youth

News

Stat: Shoppers remain reluctant to embrace generative AI in retail

There are many ways in which generative AI could enhance the retail experience, from personalising gift guides to supercharging customer support – ...

AI : Retail : Shopping

Big Ideas

Travel with Purpose: TTG Luxury Travel Summit

Sustainable corporate culture, slow travel and luxury traveller experiences were key topics on the agenda at 2023’s TTG Luxury Travel Summit.

Travel : Hospitality : Luxury

Micro Trends

Accredited Advice

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.

Beauty : Health & Wellness : Technology

Big Ideas

World Retail Congress 2023: Resilient Retail Futures

World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...

Technology : Retail : Sustainability

News

Stat: Brand marketing fails to get personal

As companies have access to more data and personal information, consumers are no longer satisfied by generic brand communications.

Stat : Stats : Statistic

News

CES 2022: BMW transforms the car into a chameleon

The automotive brand has turned heads with its colour-changing ink that allows people to personalise their car at the touch of a button.

Technology : Mobility : BMW

News

Google’s Material You personalises digital interfaces

The technology giant is enabling people to customise their digital interfaces through a design language called Material You.

Technology : Design : Personalisation

News

Stat: Expectations accelerate for customer service online

With more people having relied on e-commerce solutions as a result of the pandemic, a study by OpenText finds that there is now an even greater exp...

Technology : Retail : Society

News

Klarna merges real-life and social shopping experiences

As consumers tentatively re-embrace physical stores, buy-now, pay-later (BNPL) service Klarna has acquired social shopping platform Hero.

Retail : FinTech : Media & Entertainment

News

A smart skin serum that scales personalisation

Responding to demand for multi-purpose products that streamline rather than complicate routines, skincare brand Dermalogica has developed an advanc...

Beauty : Health & Wellness : Technology

News

Fantastical cars come to life at Rolls-Royce

The luxury car brand is reviving its bespoke coach-building services, allowing clients to purchase hyper-personalised and experimental vehicles.

Mobility : Design : Luxury

News

Playful perfume palettes inspired by make-up

Made by Me is an emerging fragrance brand offering personalisable perfumes in the format of a make-up palette.

Beauty : Fragrance : Make-up

News

Net-a-Porter localises luxury for the Middle East

The luxury e-tailer is expanding its global reach with a localised platform targeting Middle Eastern consumers.

Luxury : Beauty : Middle East

News

Carra offers educated expertise to curly-haired consumers

Carra is a new membership platform offering advice and personalised care routines for people with afro, curly and textured hair.

Tech : Personalisation : Platform

News

Aura is personalising pigmented haircare

Aura is a new haircare line by eSalon, offering personalised and adaptable products to empower people to continually experiment with their hair.

Beauty : Personalisation : Haircare

News

Eli unlocks at-home hormone testing

Start-up Eli Health scientifically tracks women’s daily hormone profile, looking to inspire proactiveness about female fertility.

Wellness : Technology : FemTech

News

A smart fragrance device offering on-demand scents

Tech start-up Ninu Perfume has unveiled a smart perfume dispenser that customises scents via a smartphone app.

Beauty : Technology : AI

News

DNA Dishes reconnect diners with their heritage

The recipe box company is partnering with biotechnology firm Living DNA on DNA Dishes, a pilot service that matches a consumer’s ancestry compositi...

Food : Food & Dink : DNA