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Paris Olympics 2024
News
Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics
Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...
Sports & Leisure
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Olympics
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Stat: Paris Olympics go viral as TikTok content surges
The Paris Olympics ignited a surge of activity on TikTok, with more than 1.3m posts about the Games, a staggering 1,828% increase from Tokyo 2020.
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Big Ideas
Five Fashion Activations Taking Olympic Gold
LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.
Paris Olympics 2024
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Luxury
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Fashion
News
Hyundai turns to emotional marketing for the 2024 Paris Olympic Games
Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.
Advertising & Branding
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Paris Olympics 2024
News
Stat: AliExpress unveils 2024 report highlighting European online retail trends
AliExpress, the international online retail marketplace, has released its 2024 Consumer Insights Report.
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Fashion
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Youth
News
On revolutionises sneaker design with eco-friendly Cloudboom Strike LS
Swiss brand On develops innovative new shoe.
Technology
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