Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Optimisation
Behaviours
The Synthocene Era: Future:Poll
Debuted at Trend Briefing 2025, Future:Poll research on The Synthocene Era highlights optimism about its societal benefits while addressing concern...
Future:Poll
:
Technology
:
Society
Macro Trends
The Synthocene Era: Merging Human and Machine Intelligence
As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...
Technology
:
Artificial Intelligence
:
Society
News
Equinox launches new luxurious longevity scheme
Equinox Fitness has introduced Optimize by Equinox, a personalised longevity programme.
Health
:
Wellness
:
Sport
News
Stat: Extreme tourism market set to soar in coming years
A new report by Allied Market Research forecasts a remarkable surge in the extreme tourism market, projecting it to soar to £72.96bn ($91bn, €85.28...
Travel
:
Hospitality
:
Tourism
Macro Trends
Conscious Deceleration
Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term ap...
Wellness
:
Health
:
Technology
Big Ideas
Biome Blending
Recent studies indicate that we might soon be able to adopt other people’s microbiotic identities.
Wellness
:
Identity
:
Optimisation
News
Dreem monitors brain activity to improve sleep quality
San Francisco – Developed by neurotechnology start-up Rythm, the device is designed to help users get a better night’s sleep.
Wellness
:
Digital
:
Technology
News
What is a transhuman anyway?
Yverdon-les-Bains, Switzerland – A new exhibition explores the idea of transhumanism, highlighting the ways in which it has already become part of ...
Design
:
Technology
:
Culture
News
Preview: Affirmative Fractions
Brands are recognising the importance of making high-quality products and services available at a fair price.
Civic Brands
:
The Just Nots
:
Retail
Micro Trends
New Sport Heroes
Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland
:
Advertising
:
Marketing
Micro Trends
Milking It
As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.
Milk
:
Milk Factory
:
Optimisation
Design Directions
Euphorescence
Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...
The Optimised Self
:
Zoned-out Spaces
:
Essential Self
Macro Trends
The Optimised Self
Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation
:
Health
:
Wellbeing
Loading...
You have
0 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/123834/thefuturelaboratory-90c0663a-0da1-499d-81dc-579074f58291.png)
:strip_exif():strip_icc()/filestorage/images/123776/thefuturelaboratory-b59e6096-3396-4937-8b65-e2a7d6d9a575.png)
:strip_exif():strip_icc()/filestorage/images/122126/1234567ujhbvdertghn-vcxs.png)
:strip_exif():strip_icc()/filestorage/images/105848/03-curiousity.png)
:strip_exif():strip_icc()/filestorage/images/91503/screenshot-2019-04-10-at-16-54-45.png)
:strip_exif():strip_icc()/filestorage/images/81907/screen-shot-2017-11-02-at-5-09-11-pm.png)
:strip_exif():strip_icc()/filestorage/images/79499/2-dreem-by-rythm-headband.jpg)
:strip_exif():strip_icc()/filestorage/images/78968/ecal-cynthia-ammann.jpg)
:strip_exif():strip_icc()/filestorage/images/72297/dining.jpg)
:strip_exif():strip_icc()/filestorage/images/64789/nike-last-hed-2015.png)
:strip_exif():strip_icc()/filestorage/images/60435/11102739_1616256315264547_8349226346741041505_n.jpg)
:strip_exif():strip_icc()/filestorage/images/59506/Arnout Meijer_Dutch Invertuals_2015_05.jpg)
:strip_exif():strip_icc()/filestorage/images/56493/tumblr_neptmofpjJ1r7vku7o1_1280.jpg)