Nostalgia | LS:N Global

News

Tesco Clubcard marks 30 years with nostalgic campaign

Tesco is celebrating three decades of its Clubcard loyalty scheme with a campaign that blends nostalgia with a reminder of its ongoing value.

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and ...

Pop Culture : Nostalgia : Hello Kitty

Macro Trends

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...

Design : Advertising & Branding : Sustainability

News

The Onion relaunches print edition

Chicago-based publication The Onion has relaunched its print edition after almost a decade.

Technology : Pop-culture & Media : Society

News

Sorry Nonna re-imagines pasta sauce with a nostalgia-driven twist

Sorry Nonna is shaking up the pasta sauce aisle with a cheeky approach that challenges traditional flavours while paying homage to the past.

Design : Food & Drink : Nostalgia

News

Teenage Engineering combines mediaeval madness with modern tech

Consumer electronics company Teenage Engineering has once again proved its eccentric genius with the release of a uniquely mediaeval version of its...

Music : Technology : Culture

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Fashion : Sustainability : Legislation

News

Joonbyrd embraces affective wellness with nostalgic design

Joonbyrd partnered with design studio Almighty to craft a brand identity that balances credibility with a playful, immersive experience.

Health & Wellness : Design : Advertising & Branding

News

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.

Food : Advertising : Nostalgia

News

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.

Food : Health & Wellness : Design

News

Wildfish Cannery returns to its roots with retro packaging

Brooklyn-based design studio Young Jerks has unveiled a new branding and packaging design for Wildfish Cannery, a community-rooted institution in K...

Food & Drink : Nostalgia : Packaging

News

Volkswagen campaign celebrates the emotional bond between car and driver

Volkswagen and advertising agency Adam&EveDDB have launched YourWagen, a global brand platform spotlighting the emotional connection between Volksw...

Mobility : Nostalgia : Youth

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...

Fashion : Sustainability : Peachy Den

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...

Generations : Gen X : Demographics

News

Recrafting Britain’s nostalgia

Lost between having a deep reverence for the monarchy and being a stickler for etiquette, it suffices to say Britain can feel a little stuck in the...

Luxury : Fashion : Design

News

Flings gives the toaster pastry a grown-up makeover

Flings seeks to capture the essence of classic toaster pastry treats while meeting the nutritional demands of adults and health-conscious consumers.

Food & Drink : Snacking : Nostalgia

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.

Youth : Food&Drink : Indulgence

News

The Space: Roller-skating Resurrected

One of the most anticipated spaces of the year had to be the revival of Flipper’s Roller Boogie Palace at the Rockefeller Center in April.

Youth : Sports & Leisure : Society

News

Stat: Young Germans are yearning for the past

For Germans under the age of 35, the past is more attractive than the future.

Youth : Society : Scenario

News

Stat: Indians turn to snacks for emotional comfort

According to research by Mintel, this behaviour has become particularly prominent throughout the pandemic.

Food & Drink : Society : Health & Wellness

News

This climate crisis campaign uses war-time language

Non-profit branding and advertising agency Among Equals is aiming to broaden support for the UK’s Climate and Ecological Emergency Bill (CEE Bill) ...

Sustainability : Design : Society

News

Retro-future console Playdate spotlights indie developers

Playing into the demand for alternative gaming experiences, software company Panic is making its first foray into hardware with the launch of a han...

Media & Entertainment : Technology : Design

News

Comme des Garçons bottles wanderlust with ‘sunscreen’ perfume

With many people feeling starved of travel experiences, the luxury brand is capturing nostalgic summer scents in its experimental perfume launch.

Beauty : Travel & Hospitality : Sports & Leisure

News

Tag Heuer’s interactive timepiece gamifies wellness

Breaking away from its conventional luxury aesthetic and tuning into the nostalgic interests of consumers, the watch brand has teamed up with gamin...

Health & Wellness : Sports & Leisure : Luxury