Nike | LS:N Global

News

The Space: Nike House of Innovation transformed into breath-focused experience

Amsterdam-based Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’...

Retail : Nike House Of Innovation : Holistic Fitness Campaign

News

Stat: US Gen Z spending shows resilience despite economic concerns

Piper Sandler’s 2024 Taking Stock with Teens survey has revealed that, despite 67% of US teens believing the economy is worsening, their spending i...

Society : Youth : Finance

News

Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide.

Sports & Leisure : Youth : Advertising & Branding

News

Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...

Sports & Leisure : Nike : Olympics

News

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...

Gen Alpha : Beano Brain : YouTube

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Paris Olympics 2024 : Luxury : Fashion

News

Nike struggles to retain market share amid competition from challenger brands

Nike is bracing itself for a further revenue slump in 2025, as it faces intensifying competition from brands such as On and Hoka.

Retail : Sports & Leisure : Finance

News

Nike and Hyperice launch high-tech shoes for athlete recovery

Nike has teamed up with health tech company Hyperice to introduce innovative wearables designed to aid athletes’ recovery

Technology : Sports & Leisure : Fashion

News

Nike House of Innovation transformed into breath-focused experience

Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’s Holistic Fitne...

Retail : Wellness : Design

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

Markets

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.

Sports & Leisure : Nature : Education

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...

Web3 : Metaverse : Retail

News

Nike is extending the lifespan of its sneakers

Bringing the principles of the Right to Repair movement to the fashion industry, Nike has partnered with creative engineering studio PCH Innovation...

Retail : Technology : Sustainability

News

Nike finds sporting glory in everyday chores

The latest back-to-school campaign from the sportswear giant taps into the imaginations of children and their Millennial parents, transforming hous...

Youth : Advertising & Branding : Health And Wellness

News

A gentle workout programme for post-partum parents

Nike may be famous for its ‘Just Do It’ slogan, but with its (M)ove Like a Mother campaign, the sportswear company is encouraging a gentler attitud...

Health And Wellness : Society : Pregnancy

News

Nike Style courts South Korea’s local creators

Recognising the growing importance of localism and community-building in many global regions, sportswear giant Nike has unveiled a neighbourhood-re...

Retail : Nike : Micro-living

News

Nike’s Rebel Girls tie-up empowers young sportswomen

In a bid to amplify women in sports, the sportswear giant is partnering with storytelling platform Rebel Girls to produce a limited-edition book in...

Sports & Leisure : Society : Advertising & Branding

News

Nike brings extreme climates to stores

Allowing consumers to experience extreme weather conditions in a contained setting, Nike is teaming up with design studio Modem to create an immers...

Fashion : Retail : Retail Experience

News

Nike PLAYlab brings kids’ imaginary sports to life

The sportswear giant is unveiling an experiential pop-up installation to encourage children to think creatively about sports.

Retail : Design : Youth

News

Trippin and Nike map out London’s cultural creatives

The sports brand and Generation Z travel platform are spotlighting the people and places that help make London the cultural capital it’s famed to be.

Travel & Hospitality : Youth : Media & Entertainment

News

Nike makes investments in the metaverse

Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.

Retail : Media & Entertainment : Youth

News

Serena Williams spotlights her apprentices for Nike

US – In her inaugural partnership with sportswear giant Nike, the tennis player is championing the diverse design apprentices who worked on the col...

Fashion : Design : Diversity & Inclusion

News

Nike Tokyo unites global audiences through radio

The sports and lifestyle retailer is connecting its global fan base through a branded radio show.

Media & Entertainment : Technology : Retail

News

Nike’s hinged trainers let wearers go hands-free

Nike is launching its first hands-free shoe, the Nike Go FlyEase, in a bid to create a more accessible product for wearers.

Fashion : Retail : Design

News

Nike’s latest sneaker is for ‘doing nothing’

The Nike Offline mule subverts the brand’s iconic ‘Just Do It’ slogan in favour of active deceleration.

Shoes : Trainers : Advertising