Nigeria | LS:N Global

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...

News

Nigeria bans white models and British accents from ads

Taking assertive action to promote home-grown talent and stimulate inclusive economic growth, the Nigerian government is banning the use of white m...

Nigeria : Advertising : Models

News

The Campaign: Homecoming Festival

This year's annual Homecoming festival of Nigerian creativity was a phygital, multi-channel offering hosted in collaboration with Browns East.

Fashion : Luxury : Online Retail

News

A phygital showcase for Nigeria’s creative talent

The annual Homecoming festival of creativity is partnering with London’s Browns East store for its 2020 edition.

Fashion : Retail : Online Retail

News

Stat: The future of Nigeria is urban

Nigeria is set to experience a 50% urban growth in the next six years – the fastest urban growth globally – according to Nielsen.

Nigeria : Urban : Society

Big Ideas

Dafe Oboro on changing attitudes among Nigeria’s youth

Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions of masculin...

Youth : New Masculinity : Marketing

News

Epara is a new beauty brand for women of colour

Berkshire – The luxury label’s products feature organic ingredients and botanical actives that cater for the specific needs of dark skin.

Beauty : Luxury : Skincare

News

Nigerian beauty

Nigeria – Kenzo’s new quarterly publication captures the energy of young Nigerian communities.

Kenzo : Luxury Futures : Youth Culture

Markets

Global Retail Market 2017: Part 1

The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of th...

Machine Learning : Artificial Intelligence : Chatbots

Big Ideas

Project Africa

Africa – eBay has joined forces with online retail start-up MallforAfrica.com in a bid to expand its consumer base in Africa.

EBay : Dawn Of The Megasystems : MallforAfrica

Trend Tracker

New Emerging Affluents

First identified by LS:N Global back in 2012, the New Emerging Affluents (NEAs) have come to define global luxury, retail and fashion, shifting t...

Global NEA's : Emerging Affluents : Urban Migration

Big Ideas

Sky-high spenders

London – Developed for heads of state, London Heathrow’s VIP service is now driving luxury retail spending by private shoppers at Europe’s busies...

Heathrow Airport : Personal Shopping : Terminal 5

Big Ideas

New low-cost smartphone aimed at young people in emerging markets

Former Apple CEO John Sculley has launched a low-cost smartphone aimed at young people in emerging markets.

Obi Mobiles : John Sculley : New Emerging Affluents

News

Café culture: Branding for Nigeria’s coffee shop chain

Lagos – Umutu Coffee Company is bringing the concept of a coffee house to Nigeria and asked Mexican design agency Anagrama to create branding ...

Stamped Goods : Anagrama : Coffee

Big Ideas

China leads on red wine, while Cognac surges in Africa

China leads on red wine, while cognac surges in Africa

China : Luxury : Red Wine

Big Ideas

A homegrown Amazon-like marketplace for Nigeria

A homegrown Amazon-like marketplace for Nigeria.

Online Shopping : Amazon : Emerging Markets

Big Ideas

Estée Lauder targets buoyant sub-Saharan Africa

Middle East : Africa Beauty Market : Sub Saharan Africa

Markets

Sub-Saharan Africa

Sub-Saharan Africa (SSA) is open for business as analysts hail a new era of prosperity for the world’s least developed region. The IMF predicts tha...

IMF : World Bank : Accenture

Big Ideas

Nigerian middle class boosts online sales growth

Nigeria : Middle Class : Ecommerce

Big Ideas

Nigeria signs up MasterCard for ID payment cards

Nigeria – Credit card firm MasterCard, in partnership with the Nigerian government, is to distribute ID cards that also serve as bank cards to the ...

MasterCard : Nigeria : ID Cards

Big Ideas

Mobile World Congress: Nokia appeals to emerging markets with €15 phone

Nokia : Mobile Phones : Cell Phones

Big Ideas

Nigerian fashion designers pop up at Selfridges

Nigeria : Selfridges : London

Big Ideas

IHT Luxury Conference 2012- Overview

Rome – The promise of Africa as a producer and consumer of luxury goods is now a reality, according to fashion designers and business leaders ...

Louis Vuitton : Ethical Luxury : Kim Jones

Big Ideas

Emerging markets offer lifeline to BlackBerry

Blackberry : Nigeria : Lagos

Macro Trends

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn mor...

Emering Affluents : Middle-class : Urban Migration