Nielsen | LS:N Global

News

Stat: The opportunity for women’s sports

A new study by Nielsen tracks the rise of women’s sports and identifies the opportunity for brands in this sector. According to the report, which l...

Health : Wellness : Sports

Big Ideas

Split-second impressions

Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.

Nielsen : Mobile Media : Mimicry Marketing

Big Ideas

Brewery battle

US – Craft beer continues to go from strength to strength, but faces increasing competition from Mexican brewers and big brand acquisitions.

Anheuser-Busch InBev : MillerCoors : Constellation Brands

Big Ideas

Stay and stream

US – Marriott Hotels has announced a partnership with Netflix that will enable its guests to use the online video-streaming service in select locat...

Marriott Hotels : Netflix : Matthew Carroll

Big Ideas

Digital groceries

Global – Digital technology is redefining grocery shopping, according to a new survey by Nielsen.

Nielsen : FMCG : Groceries

Big Ideas

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...

Nielsen : Sharethrough : EEG

Viewpoints

Swipe left: Tinder and the death of demographics

By segregating customers by age, Tinder failed to understand the shift away from demographic targeting.

Tinder : Spotify : Soho House Group

Big Ideas

Hispanic beauty opportunity

Even as overall US beauty sales declined in the year to October 2014, sales to Hispanic households increased, according to a new report from Nielsen.

Hispanic Beauty : Nielsen : Cosmetics

Big Ideas

US cable and network television channels are losing female viewers

Female television viewing figures are on the decline according to a new Nielsen study.

Nielsen : Report : Television

Markets

Peer-to-peer sharing in Asia

The biggest demand yet for peer-to-peer sharing platforms and services may come from Asia.

China : Sharing Economy : Car Sharing

Big Ideas

Global snackers opt for health and convenience

A shift toward healthy snacking and meal replacement signals growth opportunities for the global snacking industry, according to a new Nielsen rep...

Snacking : Nielsen : Meal Replacement

Big Ideas

More than half of UK consumers research online before shopping

More than half of British consumers now check the internet before heading to the shops, according to a new survey from Nielsen.

Nielsen : E-commerce : Retail

Big Ideas

UK confidence high, but consumers continue to spend cautiously

UK consumer confidence is at its highest in seven years, according to Nielsen’s Global Survey of Consumer Confidence and Spending Intentions

Spending Habits : Nielsen : Consumer Confidence

Big Ideas

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly ...

Cannes Lions : Advertising : Digital Billboards

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.

Womenomics : Latinas : J.C. Penney

Big Ideas

Global shopping malls emerge as community lifestyle destinations

It is no longer enough simply to shop in shopping centres, as retail becomes more community-focused and malls become activity centres.

Community : Nielsen : Activity Centre

Big Ideas

Millennials and Baby Boomers focus on healthy ageing

Millennials are a prime market for some healthcare categories, according to a new survey.

Nielsen

Big Ideas

Report finds brands miss opportunities with older consumers

Brands are largely failing to cater to consumers aged over 60

Vital Tech : Nielsen : The Age Gap

Big Ideas

PepsiCo dips into the US hummus market

Fast Food : Food Marketing : Dipping Food

Big Ideas

Global recession concerns persist among consumers

Recession : Dr Venkatesh Bala : Pessimism

Markets

Generation I Tablets

In the UK, 9.8m consumers used a tablet device to access the internet in 2012, an increase of 140% compared with the previous year, according to re...

EMarketer : Tablets : Vodafone

Big Ideas

Latin Americans most excited by new products

Brands : Reliability : Manufactuers

Markets

India

India, the second most populous country in the world, is a booming trillion-dollar economy. Its secret weapon is its young workforce. The median ag...

India : Euromonitor : Vertebrand

Markets

Russia Market

Lower import duties, an improved postal service, and a surge in internet use signals a boom period is on its way for Russia’s consumers.

Russia : Russian Federation Statistics Service : Moscow

Big Ideas

Spanish cut back to save on household costs

Recession : Families : Euro