New Masculinity | LS:N Global

News

Mosh encourages men to confront health concerns

The men’s health platform is calling on Australian men to stop ignoring their health issues through a playful campaign by creative agency Sunday Gr...

Health & Wellness : Society : New Masculinity

Viewpoints

How to remix the wellness model for Gen Z

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.

Health : Wellness : Media

News

Off-White launches a gender-neutral beauty toolkit

Luxury streetwear brand Off-White is entering the beauty sector with the gender-neutral line Paperwork, which positions cosmetics products as tools...

Beauty : Cosmetics : Wellness

News

Stat: US consumers sniff out gender-neutral perfumes

Beauty : Fragrance : Society

News

Lambeth calls on men to stop street harassment

In a bid to shift the cultural factors that allow street harassment and assault to persist, Lambeth Borough Council has harnessed its local community.

Advertising & Branding : Youth : Health & Wellness

News

Stat: Men across the world are still sceptical about feminism

Despite continuing gender inequalities in global societies, many men still have negative perceptions about feminism.

Feminism : Women Futures : Society

Micro Trends

Salon Confidantes

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon s...

Beauty : Wellness : Community

News

A UK festival for LGBTQ+ music and learning

Taking place in a woodland just outside of London, Flesh is the UK’s first LGBTQ+ electronic music and camping festival.

Entertainment : Music : Travel And Hospitality

Markets

New Masculinity: Latin America

Representations of men in Latin America are in flux as new idols, peers and a nascent set of brands work to shift narratives around masculinity.

New Masculinity : Beauty : Health

News

Stat: Male daters feel connections faster than women

Dating platform Match has released its annual Singles in America study, which this year finds that men are feeling more social pressure to find a r...

Society : Health & Wellness : Youth

Big Ideas

How Alcohol Brands Can Look Out for Men’s Wellbeing

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the brands they purc...

Food : Drink : Health & Wellness

News

Stat: Fewer men are enrolling in higher education

In the US, the number of men’s college applications is falling while women account for a larger proportion of higher education students.

Stat : Stats : Statistic

News

Tiffany & Co debuts engagement rings for men

The Charles Tiffany Setting ring intends to pave the way for new traditions in modern marriage.

Fashion : New Masculinity : Diamond

News

Stat: Media stereotypes impact men’s mental health

Stereotypes in media and advertising are having an adverse effect on mental health among young men in the UK.

Stat : Media : New Masculinity

Big Ideas

Five beauty disruptors on the rise

From empowerment glitter to egg-cloned vegan skincare, discover the new innovators driving a revolution in the beauty industry.

Beauty : Health : Wellness

News

Stat: India’s beauty sector is gender-inclusive

According to the Connected Beauty Consumer report by Google, WPP and Kantar, there are no gender discrepancies between Indian consumers when it com...

Beauty : Retail : Digital

Markets

Mid-life Male Drinkers Market

Alcohol brands are redefining modern drinking culture for men by empowering them to take pride in the social perceptiveness and judgement demonst...

Drinks : Marketing : New Masculinity

News

The Barbican questions modern masculinity

The Barbican Centre’s latest exhibition considers how masculinity has been socially constructed over time, through the medium of film and photograp...

Society : New Masculinity : Culture

News

Mantl offers TLC and community to bald men

Mantl is catering for bald and balding men with a new line offering grooming products to nourish and care for the face and scalp.

Beauty : Wellness : Personal Care

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...

New Masculinity : Beauty : Skincare

Viewpoints

Forget mental health, let’s discuss emotional fitness

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to emotional wellbeing.

Youth : Mental Health : Technology

News

disco launches skincare for the grown-up lad

disco is positioning itself as a fuss-free option for men at the start of their skincare journey.

Beauty : Male Beauty : Branding

News

P.S. condoms get candid about protection

The DTC brand aims to cut through the marketing spiel of sexual wellness companies.

Health : Wellness : Sex

News

ASYSTEM combines men’s wellbeing with community

Its range of science-backed products and publications aim to help men look, feel and perform at their best.

Wellness : Beauty : Male Beauty

News

Sunday is a gender-agnostic car magazine

The publication is designed to be an antidote to the testosterone-fuelled nature of traditional motoring magazines.

Mobility : Design : Leisure