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Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.

News

Netflix unveils new Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.

Technology : Pop-culture & Media : Society

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...

Retail : Pop-culture & Media : Technology

News

Johnnie Walker joins forces with Netflix’s Squid Game

Johnnie Walker has unveiled a limited-edition Black Label Squid Game bottle, featuring designs ranging from 001 to 456, in celebration of Netflix’s...

Food & Drink : Pop Culture : Media

News

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...

Gen Alpha : Beano Brain : YouTube

News

Google partners with Netflix to create shoppable Emily in Paris experience

Google has become the title sponsor of Netflix’s popular series Emily In Paris, marking a significant step into the world of shoppable content for ...

Pop Culture : Media : Technology

News

Netflix to open immersive entertainment venues in US malls

Netflix has unveiled plans for Netflix House, an immersive retail, food and entertainment destination inspired by some of its most popular series.

Retail : Pop-culture & Media : Society

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...

Pop Culture : Fashion : Media

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...

Gaming : Pop-culture & Media : Society

Micro Trends

Cosmic Couture

Driven by a consumer appetite for exploration and escapism, brands are discovering the sky is not the limit but the beginning. Space is fashion’s n...

Fashion : Space : Luxury

News

Foresight Friday: Seyi Oduwole, intern

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight : India : Climate Change

News

Netflix to open permanent themed venues for fans worldwide

Netflix is stepping into the physical world of fan experiences with the announcement of Netflix House, a new series of themed venues.

Retail : Pop Culture & Media : Society

Micro Trends

Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.

Youth : Media & Entertainment : Society

News

Stat: Young UK viewers are losing interest in Netflix

Streaming service Netflix is experiencing a decline in youth viewership in the UK, while older audiences show more interest in its content.

Media & Entertainment : Youth : Society

News

Netflix is co-designing a high-end fashion line

The streaming platform is collaborating with luxury label Halston on a capsule collection as a form of cross-promotion for both brands.

Fashion : Media : Entertainment

News

Blockbuster trolls Netflix with a movie hotline

The last remaining Blockbuster is offering human recommendations as an antidote to algorithm fatigue.

Society : Media And Technology : Human Connection

News

Stat: YouTube is the top video channel for teens

YouTube is the most popular video channel for American teenagers, according to Piper Jaffray’s latest Taking Stock with Teens survey.

Media : Entertainment : Technology

Viewpoints

It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.

Technology : Design : Entertainment

News

Stat: Binge-watching elevates the risk of heart disease

The ease of streaming on-demand entertainment is damaging our health, according to a new report by the Journal of the American Heart Association.

Media : Health : Wellness

Micro Trends

Everyteen TV

Led by an increasingly social mindset, young people are creating hyper-real forms of entertainment in a fight back against highly curated media.

Youth : Entertainment : Media

News

A new streaming platform for British tv content

UK broadcasters The BBC and ITV are joining forces to create a new streaming service offering the largest collection of on-demand British content.

Media : Entertainment : Streaming

News

Thought-starter: What are the dangers of algorithmic advertising?

Netflix was recently accused of tailoring its visuals to the race of its users. Foresight writer Holly Friend asks: is it clever hyper-personalisat...

Media : Entertainment : Advertising

News

Netflix is the world’s simplest brand

The internet entertainment service has topped Siegel+Gale’s annual Global Simplicity Index for the first time, followed by Aldi and Google.

Media : Retail : Entertainment

News

Netflix will soon be required to create local content

EU – At least 30% of content created by streaming platforms will soon have to be locally-focused, according to a new European quota.

Streaming : Video : Netflix

News

Netflix celebrates the black film community

US – Showcasing its commitment to producing original content by black voices, the streaming platform has produced a video featuring 47 black leads ...

Culture : Film : Media