Motherhood | LS:N Global

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...

Health : Wellness : Parenting

News

The Invisible Mothers campaign shows the dark side of motherhood

Peanut, an online community connecting mothers worldwide, launched the Invisible Mothers campaign celebrating all the mothers who don’t feel seen.

Health : Society : Motherhood

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...

Youth : Health & Wellness : Society

News

Stat: Childcare issues are pushing American mothers out of the workforce

A healthy work-life balance is only a dream for many mothers. A recent report paints a grim picture of motherhood, revealing how the system fails t...

Workplace : Health & Wellness : Society

News

This postnatal retreat eases women into motherhood

Recognising that early motherhood is a challenging life stage, the Boram Postnatal Retreat is creating a space for new mothers to receive support a...

Health & Wellness : Luxury : Travel & Hospitality

News

Baby Dove wants to tackle post-partum pressures

Painting a more truthful picture of early motherhood, Baby Dove’s Under Pressure campaign aims to remove the social stigma from post-natal depression.

Health & Wellness : Society : Mental Health

News

Frida reveals the realities of breastfeeding

Postnatal brand Frida has released a short film that explores problems new mothers encounter when breastfeeding.

Advertising : Health And Wellness : Society

News

Nike (M) is its first range of maternity activewear

The sports brand is introducing its first maternity line which caters for active women during and after pregnancy.

Fashion : Retail : Maternity

News

A breast-pumping sports bra for active mums

Nurturally has released a breast-pumping bra that also doubles as a sports bra.

Health And Wellness : Parenting : Female Futures

News

Frida Mom simplifies postpartum recovery

The team behind Frida Baby has launched a product line catering for the much-overlooked fourth trimester.

Health : Wellness : Female Futures

News

Elvie launches the world’s first silent breast pump

UK – The femtech brand was initially launched in 2015 with its Kegel trainer, a technology-enabled device that offers a hassle-free way for women ...

Health : Wellness : Motherhood

Viewpoints

Do women change when they become mothers?

Beth Bentley, global vice-president of strategy at Virtue Worldwide, contemplates why brands changed the way they spoke to her once she became a mo...

Female Futures : Motherhood : Advertising

News

Yoplait targets mothers with a message of empowerment

US – The yoghurt brand’s latest campaign advises women to ignore negative comments about their approach to parenting.

Food : Advertising : Marketing

Viewpoints

Michelle Kennedy: Peanut

Why today’s mothers need new platforms to socialise and share without judgement.

Peanut : Motherhood : Social Network

Markets

Parenting Market

Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...

Motherhood : Parenting : Family

Micro Trends

Motherhood Bites

New restaurants, food events and delivery services are feeding parents and their children while respecting their individual identities.

Motherhood : Parenting : Restaurants

News

Mamma media

Barcelona – The Mother Journal uses personal storytelling and fresh art direction to cast motherhood in a contemporary light.

Magazines : Motherhood : The Athena Woman

Big Ideas

Motherhood now

US – Millennial mums are changing the consumer landscape as they begin to dominate the spectrum of first-time mothers.

Goldman Sachs : Jeff Fromm : Millennials

Big Ideas

Most American mothers feel stressed and money is the main reason

Most mothers in the US are feeling stressed, according to a new study by Ipsos Public Affairs.

Stress Is The New Fat : Mothers : Stress

Big Ideas

Manhattan hotel creates travel package for childless women

The Westin New York Grand Central has launched a three-day travel package aimed at women who don’t have children.

No-Mos : Melanie Notkin : Childless

Communities

No-Mos, Mo-Mos and Fu-Mos

From women who are hands-off parents and those who use science to delay motherhood, to those who decide they never want to have kids at all, women’...

Motherhood : Mo-Mo : No-Mo

News

Clued up: App decodes women's fertility cycle

Berlin – Launched in July, Clue is a mobile app that tracks a woman’s monthly cycle, collecting data to demystify her period.

Motherhood : Period App : Health App

News

Cold storage: London clinic offers free egg freezing

Egg Freezing : Body Economics : Freeze And Share