millennials | LS:N Global

News

Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

LGBTQ+ identification in the US has reached an all-time high of 9.3%, up from 7.6% in 2023, according to a report released by Gallup.

Culture : Society : LGBT

News

Stat: Millennials to overtake Gen X in beauty spending by 2034

Gen X is currently the dominant force in global beauty spending, with the generation set to contribute an additional $150bn (£119bn, €141bn) to the...

Beauty : Society : Retail

News

Stat: Local strolling beats social scrolling for Gen Z and Millennials

A new American Express Shop Small Impact Study reveals that younger consumers are rediscovering businesses not through social media, but by simply ...

People : Generations : Brands

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...

Food & Drink : Youth : Protein

News

Stat: Gen Z and Millennials in the US feel most authentic in digital spaces

A recent Consumer Trends Survey in the US reveals that Gen Z and Millennials continue to identify more with their digital personas than their offli...

Technology : Identities : Authentic Avatars

News

Stat: Millennials and Ozempic drive high-protein food boom

Consumer interest in health and weight loss, particularly among Millennials, is boosting sales of high-protein packaged foods and beverages, accord...

Food&Drink : Health : Wellness

News

Stat: Online grocery shopping grows as consumers embrace convenience

The use of home delivery for online grocery shopping has increased by 5 points since Morning Consult began tracking in 2021, reaching 22% as of May...

Retail : Food & Drink : Society

News

Stat: Young Americans are prioritising fun and travel over financial stability this summer

A new study by Credit Karma, conducted by Qualtrics, has revealed that Gen Z and Millennial consumers in the US plan to prioritise travel over fina...

Travel : Youth : Finance

News

Stat: US Millennials are most likely to make purchases on TikTok Shop

TikTok Shop’s US launch got off to a slow start, but the social shopping feature has found fans in Millennial consumers, according to audience data...

Retail : Ecommerce : Media

Big Ideas

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...

Retail : Sustainability : Youth

News

Stat: US Gen Z’s bold early retirement plans clash with realities

A 2024 YouGov survey has uncovered a stark disparity between the early retirement aspirations of American Gen Z and the sobering realities they may...

Youth : Workplace : Finance

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding.

India : Indian Wedding : Wedding Ceremony

News

Heineken and Bodega unveil The Boring Phone to encourage offline social connections

In response to smartphones’ growing dominance and impact on real-life interactions, beer specialist Heineken and Bodega, a conceptual retail space ...

Technology : Youth : Design

Viewpoints

Coachella Fatigue

Market saturation, solo tours and an audience craving community over selfies have turned the hottest music festival lukewarm, says cultural insight...

Coachella : Festival : Entertainment

News

Stat: Survey finds that Millennials lead astrology interest

A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.

Astrology : Society : Millennials

News

Stat: Young Americans are working a second job to reach home ownership

Amid soaring housing costs, a Redfin-commissioned survey released in March 2024 reveals a significant shift among young Americans towards either wo...

Finance : Workplace : Youth

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

Sports : Travel Trends : Youth

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...

Generations : Millennials : Demographics

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...

Youth : Nigeria : Nigeria

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...

Luxury : Gen Z : HNWI

News

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesi...

Youth : Marriage : Gen Zen

Big Ideas

Gen Z and Luxury’s Future: FT Business of Luxury 2023

The 2023 FT Business of Luxury summit held in Monaco (21–23 May) offered a deep dive into decoding Gen Z consumers and the ensuing implications for...

Luxury : Gen Z : Youth

News

Stat: Gen Z follow a wider variety of sports than previous generations

Mobile technology has forged very different sports viewing habits among Gen Z and Millennials compared to previous generations, according to a ...

Sports : Youth : Gen Zen

News

Stat: Millennials are making more online friends than Gen Z

Despite Generation Z often being thought of as the most online generation, research by Konnect reveals that a quarter of Millennials now make all o...

Stat : Stats : Statistic

News

Stat: Night owl shoppers are driving Chinese retail

E-commerce platforms in China are experiencing a spike in interest in the evening, according to research by JD Big Data Research Institute.

Stat : Stats : Statistic