Microsoft | LS:N Global

News

Microsoft expands gaming accessibility with the Xbox Adaptive Joystick

Microsoft is pushing the boundaries of inclusive gaming with the introduction of its Xbox Adaptive Joystick.

Gaming : Technology : Design

News

Stat: Investors are having second thoughts about generative AI

Investment in generative AI start-ups is slowing, as investors realise that the majority of applications are still too unreliable for widespread use.

AI : Technology : Society

News

Stat: Consumers demand greener advertising

With increasing awareness of the wasteful aspects of advertising, there is mounting pressure on brands to adopt more sustainable practices.

Sustainability : Advertising & Branding : Society

News

Microsoft to make AI-based tools more inclusive

The technology firm is working with the Team Gleason Foundation to make AI-based tools like computer vision and voice interfaces more inclusive for...

Technology : Microsoft : AI

News

Microsoft trials successful four-day week in Japan

The technology giant has introduced a range of new flexible working styles in a culture that is known for its extensive labour.

Workplace : Culture : Wellness

Micro Trends

Accessible Gaming

While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.

Gaming : Entertainment : Accessibility

News

A public expedition to space and storing data under water

Axiom offers travellers a luxury experience to space, Hugo Boss’s new shoe collection is made from pineapple leather, Microsoft sinks data centre t...

Travel : Fashion : Technology

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Viewpoints

Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.

Technology : Digital : Civic Brands

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...

Experience : Experience 2020 : Tech

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.

Microsoft : Post-language Typography : Globalisation

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

Big Ideas

Travel ban backlash

US – Brands are taking a stand against US President Donald Trump’s travel ban.

The Dislocated World : Backlash Brands : Starbucks

Big Ideas

CES 2017: AI nanny

Las Vegas – Mattel has entered the voice assistant market with Aristotle, its first smart speaker aimed at children.

CES 2017 : Mattel : Growth Products

Big Ideas

Google goes green

Global – Google has announced that it will be run on 100% renewable energy in 2017.

Google : Renewable Energy : Energy

Big Ideas

Wired Retail 2016: Review

Artificial intelligence, smart products and the sharing economy were some of the key topics on the agenda at Wired’s third retail event, which was ...

Wired Retail : Artificial Intelligence : Augmented Reality

Big Ideas

Augmented beauty

Japan – Shiseido has created a new app that lets women apply virtual make-up for teleconferencing.

Shiseido : The Sharded Self : TeleBeauty

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...

Brand Educators : Lifelong Learning : Immortal Brand

Viewpoints

Enforced isolation

The design of technology company offices is compounding the industry’s lack of diversity.

Office Design : Future Of The Workplace : Tech Industry

News

Cannes Lions 2016: Artistic intelligence

Cannes – Saatchi & Saatchi has released a music video created solely using artificial intelligence (AI).

Saatchi & Saatchi : Artifical Intelligence : Cannes

Viewpoints

Friends with bots

When Microsoft first launched its AI chatbot Tay it had no idea that it was heading for a PR nightmare.

Chatbots : Artifical Intelligence : Personality

Big Ideas

Say what?

Global – A recent study shows that people are more comfortable using voice assistants in private than in public.

Voice Assistants : Creative Strategies : Interfaces

Big Ideas

Hits the spot

New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.

PepsiCo : Branded Content : Gen Viz

Viewpoints

James Paul Gee: Schoolcraft

The Arizona State University professor reflects on the rise of the gaming for education movement.

Minecraft: Education Edition : Microsoft : Video Games

Big Ideas

Worth a thousand words

US – Microsoft has developed a visual storytelling system that uses artificial intelligence to describe the content of images.

Microsoft : Margaret Mitchell : Artificial Intelligence