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masculine
Design Directions
Gen Neutral
The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...
Neutral Culture
:
Agender Retail
:
Beauty
News
Gender-neutral retail
London – Inspired by the gender-neutral collections of fashion shows around the world, department store Selfridges has opened Agender, a retail spa...
Selfridges
:
Agender
:
Studio Toogood
Big Ideas
The Metrosexual is out, Re-con Man is in
The Metrosexual is out. Re-con Man is in.
Metrosexual
:
Masculine
:
Dandy
News
Clean and simple: A grooming range for Re-con Man
Barto, Pennsylvania – Crux Supply Co knows that men don’t want to spend a long time searching for grooming products. They want understated simplici...
Branding
:
Masculine
:
No-Bollocks Boutique
Big Ideas
Men's skincare brand targets urban professionals
Men’s skincare brand targets urban professionals
Packaging
:
Anti-Aging
:
Mazorin
News
Top hangout: Topman takes over pub for men's show
London – Men’s fashion retailer Topman has taken over The Old Crown pub during the London Collections: Men show.
Pop Up
:
Topman Generation Hub
:
Gastropub
News
Pilot scheme: Milk drink given no-nonsense push
London – Graphic design consultancy PB Creative has created the visual identity for chocolate milk drink Wing-Co that features a playfully mac...
Chocolate
:
PB Creative
:
Ben Lambert
Design Directions
Paris Fashion Week A/W13
Sophistication and beauty were key this season during Paris Fashion Week. Designers played with aspects of masculine dress, revived 20s underwear a...
1920's
:
Masculine
:
Oversized
News
Dirty dining: Burger bar displays a rough look
Dirty dining: Burger bar displays a rough look
Restaurant
:
Dirty Burger
:
Rust
News
Work fare: Safety wear brand opens new store
Work fare: Safety wear brand opens new store
Office
:
The Tomorrow Store
:
Workplace
News
Clean shave: Men's salon opens in Amsterdam
Clean shave: Men’s salon opens in Amsterdam
Interior
:
Classic
:
Salon
News
Shop local: Aesop blends with the neighbourhood
Shop local: Aesop blends with the neighbourhood
Design
:
Stores
:
Retail Concept
Communities
New Bikers
Motorcycles are no longer just for suburban roughnecks. There is a new breed of urban gentlemen kick-starting a different sort of engine. They opt ...
Architecture Australia
:
Rockers
:
Gentlemen Motorbike Coalition
Big Ideas
Dr Pepper prescribes 10-cal diet drink for men
Dr Pepper prescribes 10-cal diet drink for men
Soft Drinks
:
Advertising
:
Dr Pepper
News
Timeless classic: Ice cream through the ages
Timeless classic: Ice cream through the ages
London
:
Fitzroy Square
:
Historic
Design Directions
Type Modern
As reported in our Anarconomy Decade macro trend, an increasingly rebellious spirit is creating a society ripe for transformation. At its core is a...
Typography
:
Nostalgic
:
Authentic
Design Directions
New York fashion week A/W11
New York kicked off the fashion season for autumn/winter 2011 with a distinct division of styles. On one side were the glamorous, Upper East Side p...
Nomadic
:
1970's
:
Masculine
Design Directions
Trad-Modern
Men are increasingly concerned with sartorial style, connoisseurship and grooming, as seen in our New Gents tribe, creating a desire for packaging ...
New Gents
:
Typography
:
Nostalgic
Communities
New Gents
In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Ch...
Smart
:
Suit
:
Masculine
Design Directions
Workshop
After a decade of excess, we are entering a period of emotional and fiscal realignment. Workshop provides an authentic, raw-yet-dynamic aesthetic t...
D.I.Y
:
Worker
:
Factory
News
Emotional ties: Makeshift shop measures up
Emotional ties: Makeshift shop measures up
Rough Luxe
:
JamesPlumb
:
JAMESPLUMB
News
Comic caper: Restaurant décor made fun
Comic caper: Restaurant décor made fun
Thessaloniki
:
Greece
:
Andy Martin & Associates
Big Ideas
Not so desperate anymore- US wives earning more
Not so desperate anymore- US wives earning more
Recession
:
Earnings
:
Wives
Communities
Fratrasexual
Fratrasexuals are enthusiasts and experts. They have a defining interest, and cultivate an in-depth knowledge in their chosen field, whether it is ...
BBC
:
Knowledge
:
Enlightenment
Communities
NuRo Male
A gentleman for the 21st century, the New Urban Romantic combines a Bleisure lifestyle with a keen interest in style and culture.
Design
:
Bars
:
Masculine
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