Marriage | LS:N Global

News

Stat: Covid pandemic left 13.3m more Americans single

The Covid-19 pandemic left an additional 13.3m people in the US single by 2022, a study by Standford University professor Michael Rosenfeld claims.

Youth : Society : Dating

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...

Youth : Dating : Identity

News

Stat: China’s marriage rate at its lowest since 2013 amid economic concerns

The number of Chinese couples marrying in the first half of 2024 is at its lowest level since 2013, with 3.43m weddings recorded, a fall of 498,000...

Education : Finance : Youth

News

The city of Tokyo to launch a dating app to combat loneliness

Tokyo City Hall is addressing Japan’s growing loneliness epidemic and falling marriage rates with the Futari Story initiative.

Youth : Health & Wellness : Society

News

Stat: Highsnobiety study reveals its readers’ outlook on dating

Highsnobiety’s State of Love study, released for Valentine’s Day 2024, examined readers’ perspectives on relationships, marriage and dating norms.

Relationship : Dating : Modern Marriage

News

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesi...

Youth : Marriage : Gen Zen

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...

Marriage : Sustainability : Youth

News

Stat: Young Americans are jilting marriage traditions

Young Americans are demonstrating more contemporary attitude towards marriage, according to a study by TD Ameritrade.

Society : Marriage : Non-conformist Weddings

News

Stat: Societal attitudes around cohabitation are changing

Cohabitation among unmarried adults is losing its stigma, even among older generations, according to a study by Pew Research Center.

Family : Home : Uncoupled Living

News

Stat: US divorce rate falls amid Millennial marriages

According to a study by University of Maryland sociologist Philip Cohen, the percentage of American marriages that end in divorce fell by 18% betwe...

Stat : Future Family : Weddings

News

Preview: Post-family Marketing

Global – Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.

Marriage : Future Family : Ford

Micro Trends

Post-family Marketing

Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.

Marriage : Future Family : IKEA

News

Marital misgivings

India – Fashion retailer Biba tackles the tradition of arranged marriage in its latest ad.

Biba : Advertising : Marriage

Big Ideas

Better-educated women in US are marrying down

Women today are marrying down in terms of education more often than men

The Athena Woman : XXVXY : Marriage

Big Ideas

Childless women lead the way in Womenomics era

Children : Parenting : ONS

Big Ideas

Young people say marriage is less important

Children : Gallup : Parenting

Big Ideas

Men must earn the right to date Chinese women

China : Homeownership : Home Ownership

Big Ideas

Not so desperate anymore- US wives earning more

Recession : Earnings : Wives

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...

Peugeot Person : Mondio Man : Peugeot