Marketing | LS:N Global

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...

Ageing : Marketing : Branding

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

News

ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...

Sport : Leisure : Advertising

News

Stat: Beauty brands double down on experiential marketing

The beauty and skincare sector is increasingly prioritising experiential marketing, with 84% of companies reporting budget increases over the past ...

Beauty : Marketing : Entertainment

News

Stat: WARC report reveals markets are overlooking single-person households

The Marketer’s Toolkit 2025 by WARC has identified the key trends and challenges poised to shape advertising strategies in the coming year.

Marketing : Identities : Society

Big Ideas

TFWA 2024: Tailored for Travellers

The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...

Travel : Retail : Drink

News

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

Markets

Teen Menstrual Health

The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional vie...

Health : Wellness : Youth

News

Virgin Active calls out toxic wellness fakefluencers in new ad

Fitness brand Virgin Active has released a new ad campaign, Leave the Cult, Join the Club, calling out toxic wellness trends and unrealistic promis...

Sport & Leisure : Society : Advertising & Branding

News

Liquid Death and Van Leeuwen launch hot fudge sundae flavoured water

In a bold crossover, water brand Liquid Death has teamed up with ice cream maker Van Leeuwen to launch a limited edition Hot Fudge Sundae Sparkling...

Food & Drink : Indulgence : Water

News

Na Chainkua Reindorf and Glossier take over NYC basketball courts

Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...

Sport : Beauty : Third Spaces

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Paris Olympics 2024 : Luxury : Fashion

News

Foresight Friday: Seyi Oduwole, intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, intern Seyi Oduwole discu...

Society : Pop-culture & Media : Technology

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

News

Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...

Technology : Advertising & Branding : Youth

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is under way.  

Algorithms : Big Data : Technology

News

MAD//Fest 2024 daily recap: Be bold, not beige

East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including To...

Advertising & Branding : MAD Fest : MAD Festival

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

News

Bentley Motors launches How do you Bentley? campaign for Gen B

Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.

Luxury : Mobility : Travel

News

Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

Cannes Lions, the premier advertising and marketing festival, has returned to Le Palais des Festivals et des Congrès for its 71st edition.

Cannes Lions 2024 : Advertising : Creativity

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...

Food : Meat : Health

News

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...

Design : Advertising & Branding : Youth

News

Pulse eCommerce Summit: personalisation in the AI age

Yesterday marked the third edition of the Pulse eCommerce Summit, an event from London-based e-commerce consultancy Vervaunt.

Retail : Advertising & Branding : Technology

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink