Louis Vuitton | LS:N Global

Big Ideas

NRF 2025: Escapism Retail

Escapism retail invites shoppers to step into another world, offering immersive experiences that provide a welcome escape from everyday life.

Retail : Luxury : Fashion

News

Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...

Sports & Leisure : Nike : Olympics

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Paris Olympics 2024 : Luxury : Fashion

News

Louis Vuitton’s new book aims to capture Paris’ Olympic spirit

As Paris gears up for the 2024 Summer Games, a new book aims to capture the city’s Olympic spirit.

Luxury : Olympics : Design

News

Louis Vuitton sends football boots down the runway for 2025

Louis Vuitton has found inspiration in the football world for its spring/summer 2025 collection.

Fashion : Football : Louis Vuitton

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...

Pop Culture : Fashion : Media

News

Pharrell Williams and Louis Vuitton launch luxury dog collection

Pharrell Williams wants you to dress better for your dog walks with DOG LVers, a collection designed for Dandy Dog Walkers.

Luxury : Pets : Fashion

News

Louis Vuitton opens first chocolate store in Singapore

Luxury fashion house Louis Vuitton has taken a delectable leap beyond its French borders with the inauguration of Le Chocolat Maxime Frédéric, an e...

Luxury : Food : Indulgence

News

Louis Vuitton’s tableware melds modernity and tradition

Louis Vuitton has made its first foray into tableware. The luxury brand has introduced a permanent range that revisits the house code for the dinin...

Luxury : Tableware : Food

News

Louis Vuitton launches a Discord server

Louis Vuitton is expanding its Web3 strategy and opening a Discord server. The luxury brand hopes its presence on Discord will help forge a stronge...

Luxury : Technology : Media

News

Louis Vuitton introduces exclusive £33,500 Treasure Trunk NFTs

Louis Vuitton is bringing its 1854 travel trunk to the digital world with the launch of its new exclusive NFT: the VIA Treasure Trunk.

NFT : Luxury : Fashion

News

The Campaign: Louis Vuitton’s LinkedIn runway livestream

A campaign that pointed to the Omnilux future of brand communication and audience outreach landed in October 2020, when French luxury house Louis V...

Fashion : Luxury : Technology

News

Louis Vuitton’s LinkedIn live-stream democratises luxury fashion

Luxury retailer Louis Vuitton is taking a creative approach to the challenges posed by Covid-19, opting to live-stream its physical fashion show to...

Fashion : Luxury : Technology

News

Louis Vuitton is elevating eating in Osaka

Le Café V is the brand’s first foray into the hospitality business, sitting atop its new flagship boutique in Osaka.

Luxury : Hospitality : Travel

Markets

The State of Luxury: France

The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury...

Luxury : Fashion : Retail

News

H&M debuts fine scents for all styles

In collaboration with renowned perfume house Givaudan, H&M has launched a wardrobe of fragrances offering 25 different scents.

Fashion : Beauty : Fragrance

News

Redefining men’s fragrance and luxury man-made jewellery

Louis Vuitton moves into men’s fragrance, De Beers pioneers lab-grown diamonds, Bupa Global focuses on employee health.

Luxury : Wellness : Workplace

Markets

Global Luxury Market 2017: Part 1

The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to...

Luxury : Retail : Technology

Viewpoints

Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...

Luxury : Fashion : Digital

Big Ideas

The top 100 luxury brands in China

Hong Kong – A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.

Luxury : Fashion : Retail

News

LVMH launches online platform selling experiences

Global – Offering luxury champagne, wines and spirits, as well as lifestyle experiences, Clos19 is the first shopping platform of its kind.

LVMH : Luxury Futures : Alcohol

Design Directions

Autumn/Winter 2017 Fashion Week: Part 2

In the second part of our autumn/winter 2017 design directions report, LS:N Global examines the changing notions of femininity and the continuing f...

The Dislocated World : Prada : AW 17

Big Ideas

Design Miami/ 2016: Part 2

In Part 2 of our Design Miami/ overview we explore off-site and satellite events that made a strong impression during the week.

Design Miami/ : 2016 : Explorium Retail

Big Ideas

Design Miami/ 2016: Part 1

A new sustainability initiative and a return to the traditional role of luxury approached in a contemporary manner defined the 12th edition of Desi...

Design Miami/ 2016 : United Nations : Luxury

News

Style of our youth

Global – Designer Kim Jones and NikeLab have collaborated on a new range of lightweight sportswear.

Nike Lab : Kim Jones : Sportswear