Legacy | LS:N Global

Viewpoints

Translating Legacy: The Lana

LS:N Global speaks to creative agency Construct about The Lana, a new epicentre that blends heritage with modern innovation for a fresh Middle East...

Luxury : Hospitality : Design

News

The Hear My Last Wish initiative transforms organ donation culture

Publicis Groupe and Leo Burnett Taiwan have introduced Hear My Last Wish, a project addressing the reluctance of families to consent to organ donat...

Health : Medical : Wellness

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...

Luxury : Economy : Legacy

Micro Trends

Cultured Waste

As consumers tire of separating authentic sustainability claims from greenwashing, designers are using culture and heritage to cut through the noise.

Design : Sustainability : Culture

Micro Trends

Preserving Digital Legacies

Meet the innovators safeguarding and cherishing precious digital memories beyond the grave.

Death : Digital Legacy : Data Storage

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...

Luxury : Society : Fashion

News

Tymbark turns to AI to revamp iconic song

Creative agency DDB Warsaw has launched a video campaign for Tymbark, a heritage FMCG brand in Poland, using AI-generated videos and involving lead...

Food & Drink : AI : Heritage

Viewpoints

Building a legacy of Liberation at The Future Laboratory

D&I coach Fox Al Rajim traces the company’s D&I journey so far, and how partnering with educational organisations like The Other Box has empowered ...

Workplace : The Future Laboratory : The Other Box

News

Stat: Young Britons have a mature outlook on death

Generation Z in the UK demonstrate a more open and mature outlook on death, marking a significant difference from older demographics.

Youth : Gen Z : Death

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.

New Luxury Millennials : Emerging Luxury Millennials : Generation Z

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...

Beyond Borders : Authenticity : Heritage

News

Are you ready?

US – Wrangler Jeans is hanging up the cowboy hat and telling it like it is in its Born Ready campaign.

Wrangler : Marketing : Born Ready

News

Internet of me

London – Technology company SAM and creative consultancy Map are showing that the Internet of Things (IoT) isn’t so complicated after all.

SAM : Map : Internet Of Things Toolkit

Viewpoints

Jonathan Openshaw: Postdigital Artisans

LS:N Global editor Jonathan Openshaw’s new book investigates the post-digital world through its most brilliant artisans.

Digital : Daniel Arsham : Postdigital

News

Colonel’s story

London – KFC’s iconic Colonel Sanders has made his return for the brand’s 75th anniversary.

KFC : Wieden+Kennedy : Colonel Sanders

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

The Age Of The Long Near : Evernote : Long Now Foundation

Big Ideas

New app lets you tweet from beyond the grave

App : Twitter : LivesOn