Kids | LS:N Global

News

Wild Thingz challenges the sweets market with bold new rebranding

Wild Thingz, formerly known as Just Wholefoods, has undergone a full rebranding in a bid to shake up the organic sweets category with a rebellious ...

News

Fruittella encourages outdoor play with sun-activated storybook

Confectionery brand Fruittella is taking a creative approach to getting kids outdoors in Brazil with its new sun-activated storybook.

Youth : Environment : Technology

News

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...

Gen Alpha : Beano Brain : YouTube

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

News

Little Spoon re-imagines a healthier Lunchables for Gen Alpha

Lunchables, the nostalgic staple food from the 1990s and early noughties, has had a makeover. Children’s food brand Little Spoon has redesigned the...

Food&Drink : Youth : Kids

News

Kibu builds circular economy headphones for children

Award-winning industrial design consultancy Morrama has partnered with Batch.Works, a circular manufacturing company, to create Kibu circular and r...

Kids : Children : Technology

News

So Perf offers tummy-friendly treats for children

The snack brand is catering for the need for healthier children's snacks that prioritise gut health.

Food : Kids : Snacks

Markets

Teen Tech Welfare

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.

Media : Technology : Kids

News

Mattel’s gender-inclusive doll line challenges norms

The toymaker has unveiled a collection of customisable, gender-inclusive dolls.

Youth : Society : Inclusivity

Big Ideas

Just kids

US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.

Gap : Children : Neutral Culture

News

Taste buds

US – Plant-based food manufacturer Thistle Baby is matching convenience with healthy ingredients to meet the expectations of modern-day parents.

Thistle Baby : Convenience Culture : Parenting

News

Mind the kids

Global – A new app from the founders of guided meditation platform Headspace aims to help children to become more mindful.

Headspace : The New Sublimity : Generation I

Big Ideas

Watch and learn

UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.

BBC : Gen Viz : iPlayer Kids

Big Ideas

Google to create child-friendly versions of leading services

Video platform YouTube and browser Chrome are among products to be given the child-friendly treatment in 2015.

Google : Generation I : Coder Kids

Big Ideas

New app offers Instagram-like experience for children

Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids.

Mind Candy : PopJam : Mobile Apps

Big Ideas

Cannes Lions 2014: Jury shares their favourite Cyber gems

The Cannes Lions Cyber jury discusses some of the outstanding entries this year that didn't win the Grand Prix.

Cannes Lions 2014 : Advertising : Cyber

News

Child’s play: App encourages kids to use their imagination

Brooklyn, New York – Digital studio Tinybop believes that curiosity is integral to a child’s play time. With its second app, Plants, it has cr...

Educational App : Gen I : Tiny Bop

News

Added dimension: 3D printing toy is rolled out

Austin, Texas – Hackable children’s games were out in force at South by Southwest Interactive 2014, and one of the nicest examples exhibited was 3D...

3D Printing : Hackable : Children

Big Ideas

Adventure game teaches social and emotional skills

A new iPad game combines emotional learning and play

Digital Natives : IPad Games : Education

Big Ideas

CES: Parrot creates a buzz with new MiniDrone

CES 2014: Parrot creates a buzz with new MiniDrone.

CES : Parrot : MiniDrone

Big Ideas

Energy drink health concerns growing among consumers

Energy Drinks : Health : Mintel

Big Ideas

CES: Phone gives Gen I a safe intro to tech

CES 2014: Phone gives Gen I a safe intro to tech.

Kurio : Smartphone : CES

News

CES: Child’s play: FiLIP shows smart wristwear for kids

Las Vegas – FiLIP, which is described by its maker as the world’s first smart locator and phone for kids, is on view in the WristRevolution Tech Zo...

CES : FiLIP : Smart Locator

News

Christmas wishes: A digital list for Generation I

Generation I, the youngest wave of digital natives, will probably be the first to discover that there is no Santa Claus by searching for him online...

Digital Natives : Interactive : Kids

News

Toy stories: Devices connect children with parents

New York – Parents and relatives who are away from their children can now keep in touch via an animal-shaped mailbox, Toymail.

Iphone : Toymail : Social