Influencer | LS:N Global

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure...

Influencer : Creator Economy : Content Creators

News

Virgin Active calls out toxic wellness fakefluencers in new ad

Fitness brand Virgin Active has released a new ad campaign, Leave the Cult, Join the Club, calling out toxic wellness trends and unrealistic promis...

Sport & Leisure : Society : Advertising & Branding

Viewpoints

The Power of Precision Micro-Influencing

In the fervour of elections, micro-influencers wield significant power, showing how citizens are placing more value and trust in the voices of thei...

Media : Society : Election

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...

Technology : Influencer Marketing : Gaming

News

Web Summit 2023 Daily Recap: Podcasts, influencers and digital legacy

The first day of the world’s largest tech conference got under way on 14 November 2023 in Lisbon, offering insights on everything from AI and influ...

Technology : Web Summit Lisbon : Podcast

Micro Trends

TikTok Travel Agents

Digital collectives are tapping into algorithms to create a new iteration of hyper-relatable ‘travel agents’ for the influencer era.

Travel : Media : Hospitality

News

Stat: Gen Z’s main career aspiration is to be an influencer

According to a report published by decision intelligence company Morning Consult in September 2023, 57% of Gen Z, and 41% of all surveyed adults, s...

Youth : Media & Entertainment : Workplace

Viewpoints

The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...

Retail : Advertising & Branding : Fashion

News

Stat: Influencer marketing spending soars on TikTok

In the past decade, well-known social media platforms like YouTube and Instagram have attracted the most influencer marketing investment.

Advertising & Branding : Youth : Media & Entertainment

Big Ideas

Charting the Rise of Clout Kitchens

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local restaurant ope...

Food : Media : TikTok

News

L'Oréal’s fictional eco-activist targets Chinese shoppers

L’Oréal Group is introducing its first virtual idol in China in a bid to connect with new and younger audiences.

Beauty : Virtual : Influencer

News

Ikea’s phygital window display features a CGI influencer

Virtual influencer Imma stars in Ikea’s new phygital Happiness at Home store window display.

Ar : Influencer : Furniture

Markets

Vegan Home Market

Consumers are turning to animal-free homewares and services to ensure every aspect of their plant-based lifestyles are aligned with their ethics.

Retail : Sustainability : Vegan

News

Stat: The billion-pound cost of fake influencer marketing

While influencer marketing has become both popular and successful as brands seek to reach audiences on social media, a new report from cybersecurit...

Media : Influencer : Social Media

News

Seed educates its wellness influencers

The microbiome-based supplement brand has launched an education platform that requires influencer partners to learn about the products they promote.

Health : Wellness : Social Media

News

The seven-year-old influencer shaking up tv

Ryan’s Mystery Playdate is created by pocket.watch, the brand’s new studio dedicated to Generation Alpha.

Youth : Entertainment : Media

News

Diesel takes aim at the clichés of social media

In a world of influencers, the fashion brand encourages its customers to be followers.

Fashion : Youth : Culture

Big Ideas

Pinterest Launches New York Fashion Week Hub

Photography : Influencer : Hub