Immersive Experience | LS:N Global

News

Walmart levels up immersive commerce with gaming mini-series

Walmart is expanding its footprint in immersive commerce with the launch of Walmart Unlimited, a gamified mini-series developed in collaboration wi...

Retail : Gaming : Spatial

News

Black Tomato introduces AI-powered Feelings Engine for emotion-driven travel

Luxury travel company Black Tomato is marking its 20th anniversary with a groundbreaking AI-powered booking tool, which curates trips based on trav...

Travel & Hospitality : Society : Health & Wellness

Macro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

News

Pieter Mulier explores American beauty for Alaïa

For Alaïa’s spring 2025 collection, creative director Pieter Mulier delved into the essence of American beauty, exploring the lore and culture of A...

Fashion : Design : Architecture

News

Warner Bros revives Beetlejuice on Roblox with first virtual box office

Warner Bros Pictures is bringing the iconic Beetlejuice franchise back to life in a ground-breaking collaboration with Roblox.

Gaming : Retail : Pop Culture

Big Ideas

Brand Innovation Debrief: Selfridges

Amid a global decline in department stores, Selfridges defies the trend through innovative strategies and a bold vision for the future.

Retail : Selfridges : Luxury

News

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

Lynk & Co has redefined the traditional car dealership with its Lynk & Co Club Madrid, an open and versatile space designed for work, shopp...

Mobility : Hospitality : Spaces

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...

Gaming : Pop-culture & Media : Society

News

Stat: Five nightclubs are closing weekly in 2024 in the UK

The British night-time economy is struggling, with nightclubs particularly hard hit according to the NTIA Night-time Economy Report 2024.

Nightclub : UK : Night Club

News

Penguin Random House Canada transforms bedtime stories into immersive experiences

Canadian publishing company Penguin Random House Canada, in collaboration with creative agency Rethink, has unveiled a ground-breaking smart home a...

Youth : Technology : Pop Culture

News

GameScent uplifts the gaming experience with Smell-O-Vision console

GameScent, a cutting-edge device developed by a team with extensive consumer electronics and gaming expertise, is set to transform the gaming exper...

Gaming : Technology : Scent

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.

Technology : Pop-culture & Media : Society

News

Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

German luxury e-commerce giant Mytheresa leads the pack of retailers embracing the newly launched Apple Vision Pro technology.

Luxury : Technology : Retail

News

Walmart and Unity revolutionise in-game transactions for physical products

Walmart and Unity, the leading platform for real-time 3D content, have unveiled plans to empower Unity developers by integrating Walmart’s commerce...

Food & Drink : Technology : Pop-culture & Media

News

MaxMara’s Fluffy Residence Experience opens in London

Italian fashion powerhouse MaxMara is bringing its whimsical haven The Fluffy Residence to London’s Covent Garden from 16 to 26 December 2023, show...

Retail : Max Mara : Immersive Advertising

News

Netflix to open permanent themed venues for fans worldwide

Netflix is stepping into the physical world of fan experiences with the announcement of Netflix House, a new series of themed venues.

Retail : Pop Culture & Media : Society

News

Ralph Lauren’s latest outlet raises the bar for virtual retail

To mark the launch of the RL 888 handbag line, Ralph Lauren has revealed its first virtual store, inviting customers to discover the new collection...

Luxury : Ralph Lauren : Retail Experience

News

British Pullman launches murder mystery train ride along Kent’s coastline

British Pullman has unveiled a moving murder mystery experience in partnership with live event curators Private Drama Events.

Travel & Hospitality : Luxury : Media & Entertainment

News

Podcast rebranded as Realm to capture audio escapism

Audio entertainment company Serial Box has rebranded as Realm to capture a sense of magical escapism for its listeners.

Branding : Health : Wellness

News

IMVU is the next frontier for virtual fashion

Social networking app IMVU is set to host a virtual fashion show, allowing users to engage with digital looks designed in collaboration with metave...

Fashion : Fashion’s Meta-Networks : Virtual Worlds

News

Black Tomato is curating fairytale travel experiences

Bespoke travel platform Black Tomato is inviting families to immerse themselves in getaways inspired by children’s stories.

Travel : Immersive Experience : Luxury

News

This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.

Food : Drink : Technology

News

Lynk & Co’s Club Amsterdam fuses retail and hospitality

Automobile brand Lynk & Co has opened its latest flagship store in Club Amsterdam with hopes of disrupting traditional car dealerships.

Retail : Mobility : Automotive

News

Google Lens brings NYT Magazine’s music issue to life

The New York Times Magazine's annual music issue featured interactive multimedia content for print readers, enabled by Google Lens.

Google Lens : Technology : Multimedia

Big Ideas

Kind Heaven is an immersive theme park for adults

Cary Granat, CEO of Immersive Artistry, says virtual reality, cryptocurrency and immersive experiences are set to transform leisure and entertainme...

Leisure : Travel : VR